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George Weiner: Will You Marry Me? What Not-For-Profits get Wrong on the Web
Will you marry me? Seriously, will you, the person who is reading this right
now, marry me?
A little info about myself: I'm a college grad, I have all
my hair, I like long walks on the beach and I'm employed.
Yeah. It's a little bold to ask you upon our first meeting, online. You don't
know much about me. I know almost nothing about you. Seems a bit desperate,
right?
Well, will you donate $500 to support youth grants at
DoSomething.org
? 100
percent of your money will go to a teen leading a community change project.
Yeah. Still desperate, right? Exactly. Not that different from my first
question.
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constituents.
Several large institutions such as UC Berkeley, University of Michigan as
well as medium/small institutions such as Claremont McKenna College are
successfully using donorbadge for Annual Giving, Class Gift Campaigns, Young
Alumni Campaigns and Reunion Giving.
Web 2.0 for Nonprofit Organizations Group News | LinkedIn
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question:
Don’t Start What You Can’t Maintain: The Back Side of Social Media | eJewish Philanthropy: The Jewish Philanthropy Blog
Don’t Start What You Can’t Maintain: The Back Side of Social
Media
Posted by Debra Askanase | November 15, 2009 | Category:
Marketing
,
The New Web
|
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a comment
Social media is FUN. You get to make new friends. And pass
along really interesting information. You get to ask others to help you change
the world and support your cause. You meet all sorts of wonderful, generous
people. But what are you
really
doing? You are creating
gathering places, living rooms for discussion, kitchens for cooking up ideas, in
order to develop real stakeholders. Social media is, after all, an engagement
strategy. You want to create online ties that engage, create relationships, and
move people to act on behalf of a cause, company, or organization. After you
spend all that time creating those relationships, you have to commit to
maintaining them.
What happens when you can’t be there all the time that your stakeholders want
to drop by? Or if you decide it’s just too much work to cook meals regularly for
all of those guests? Maybe your organization realizes that it’s hard to maintain
all those relationships, and just as difficult to post regular content.
This post is a look at the back side of starting a
social media presence: the obligations of maintaining it.
It takes three to six months of work to build up an organization’s social
media presence. I think it takes a minimum of three months to start seeing a
return on that engagement. Don’t start if you can’t commit to maintenance.
Select your platforms carefully – what do you have time to maintain, and which
platforms will take more time and resources than your organization has
currently? The hard truth is that you have to commit to keeping that virtual
kitchen stocked with food, and the virtual living room accessible. That means
keeping the blog fresh with new content, communicating regularly, creating real
relationships on social networks and offering information and conversation
topics on pla
Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks : By Bryan Miller : FundRaising Success
Understanding the New Breed of Digital Donors and How to
Maximize Your Fundraising Through Their Networks
By Bryan
Miller
Nov 3, 2009
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With the global number of users on
Facebook now fast approaching the size of the U.S. population, it’s surely clear
that time is up for anyone who still wants to ignore online social networking as
a passing fad. However, while nonprofits now generally recognize the need to
take it very seriously, most still struggle to understand how they can best fit
it into their fundraising programs.
One of the reasons for this struggle is that our thinking is
all too often myopically focused on the traditional mass-market fundraising
approaches that we all know so well. Inherent in social media is the fact that
it enables individuals to communicate and collaborate without the need for any
intermediary organization to bring them together — and we’re just not used to
that. We’re used to being the instigators and the owners of fundraising
campaigns and to being in control of the fundraising process. However, social
media is taking that control away, and we haven’t yet come to grips with just
how we should function as fundraisers when this happens.
If we ever want to truly capitalize on the
opportunity offered by social media, we must grow more comfortable with the
changing balance of control and better understand the emerging new breed of
digital donors who are leading this change —
donors who still desire to
achieve impact in the world through nonprofits but who increasingly tend to do
their own thing in their own social-media way when it comes to fundraising.
The $93 Club — a
new-breed fundraising story
There’s no better way
to understand this than by learning from examples of how new-breed online donors
already are breaking free from traditional, organization
Marketing for Nonprofits: Are We Still Bowling Alone?
These are two questions The Case Foundation is trying to answer with its second America’s Giving Challenge. The Challenge - a month-long contest to encourage as many people as possible to donate and spread the word about the issues that matter to them the most - is also a test of what happens when people come together online.
There are supporters and critics.
“Online organizing is the way of the future. It has the power to help us achieve unprecedented advances by enabling us to organize people and resources across space and time.”
“Online activism is slacktivism. Signing an online petition or making an online donation doesn’t really connect you to a cause. It’s face-to-face organizing that is essential to making lasting change.”
Reuters AlertNet - Google Wave for NGOs
I've been playing around with the Google Wave preview and thinking about how it might change the way international NGOs communicate, both internally and externally. What follows are some very early thoughts -- written in Wave, naturally.
First thing to know is that it is not a final product yet. One person I was waving with called it, "no where near a beta version", and that seems fair. It's very early days. A lot of bits and pieces don't work, and you have to use your imagination to understand the potential it offers.
Second, it is a bit confusing because, while you can see how useful it will be as a communications tool, it doesn't work exactly like anything else you're accustomed to. I find myself expecting it to work in certain ways and then trying to force it into those standard ways. Sure, it can work as you would use email or IM, but so many features differentiate it from that. The ability to have multiple simultaneous remote editors on one text is frustratingly non-linear if you expect a clear back-and-forth of email or IM, but if you take it for what it is, it's amazing.
The New Media Relations for Nonprofits - How Nonprofits Can Get Their Stories Out Through Bloggers and Twitter
Media relations in the world of Web 2.0 have changed dramatically. While it is still important to keep in touch with the so-called "main stream media," especially your local reporters, that is no longer sufficient.
Tweet, Tweet, Ka-Ching: Twitter is Changing the Way Nonprofits Make the Ask | All Up in Your Business | Fast Company
Can non-profits raise awareness, increase membership, and--most critically--“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.
Tips For Maximizing Facebook and Your Web Site : By Abny Santicola : FundRaising Success
Frank Barry, managing consultant at Blackbaud and moderator of the NetWits Think Tank blog, recently posted four Facebook tips for nonprofit success based on real-life experiences of nonprofits.
Changing the Ways We Communicate | eJewish Philanthropy: The Jewish Philanthropy Blog
Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
How Do You Measure Social Media? | eJewish Philanthropy: The Jewish Philanthropy Blog
I am often asked by nonprofit organizations how to determine if their investment in social media is worth it. People want to know what the ROI is for putting
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