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Yule Heibel's Bookmarks tagged transumerism   View Popular

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"Rich Jerk Watch," by Knute Berger (Crosscut Seattle)

Berger is on another tear here (and being inconsistent, as the first comment points out), but I'm totally intrigued by his illustration of the "transumer" trend. It makes so much sense, when you think about it, even though it's almost creepy at some level. (I'm not impressed by Berger's rants against transumers, though; those diatribes fail to ring my bells.)

Years ago, I recall learning that Mick Jagger never traveled with luggage because he just "acquired" whatever he needed wherever he was. He didn't need to trail a score of cases of possessions when he hopped from place to place. In a sense, the wealthy people that Berger describes here exemplify a kind of Jaggerism-trickle-down effect. You don't need to be a rolling stone anymore to be "free" of possessions (and fashion mistakes). You just rent the appropriate materials for brief moments of time. You become an occasion, occasionally dipping into things, and just as quickly escaping their hold again.

The really really important thing about capital, after all, is that it circulates. Of course people will be the site of that circulation, not just the site of accumulation.

Tags: crosscut, knute_berger, trendwatch, transumerism on 2008-05-19 -All Annotations (0) -About

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