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Yule Heibel's Library tagged thornley_fallis   View Popular, Search in Google

Apr
11
2008

"Exploring social media and public relatons" = tagline. Includes an excellent new / reworked definition of social media by Joseph Thornley.

socialcomputing apps public_relations pr thornley_fallis

  • Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author.
    • Yule Heibel
      Yule Heibel on 2008-04-11

      - that works for me as a working definition.

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  • To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.
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