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You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing uncommon
Tara Hunt wrote an interesting post on "whuffie" and what it means today. She also then broached the minefield of how (if) the whuffie factor gets monetized. The comments board is fascinating, and I also added my 2cents (actually, more like a $1.25 since I inflated those 2 cents into two too-long comments...).
I'm pretty sure my remarks are way too theoretical and esoteric, but they helped me make some connections and sort out a few things, so even if they're useless to others, I benefited. Not sure if that has anything to do with whuffie, but there you go...
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I believe Google is probably the closest thing we have today to a Whuffie meter. Whuffie, for those who are new here is (and this is my definition):
The sum of the reputation, influence, bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.
- Using google as a whuffie meter sets of alarm bells. It restricts whuffie to a reservation of sorts... - on 2008-08-09
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