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18 Jan 09

A User's Guide to 21st Century Economics - Umair Haque - HarvardBusiness.org

Umair Haque's Jan.7/09 piece, self-explanatory title. Lots of great ideas - and something about the reference to "symmetrical competition" made me think of Greg Lynn's rejection of symmetry in architecture (to maximize resources) and also of how waste is a major 21st c. trope.
QUOTE
Where do new rules come from? Here are five questions every decision maker should kick off 2009 by asking - and five results summarizing some of the new rules we've learned over the last year at the Lab.
UNQUOTE

discussionleader.hbsp.com/...ers_guide_to_21st_century.html - Preview

umair_haque harvard_business analysis economics symmetry

20th century business isn't fit for 21st century economics. Yesterday's businesses were built for a world of overconsumption, artificially cheap production, symmetrical competition, and macroeconomic stability. That was yesterday. Today, the herd of industrial-era dinosaurs is going to be mercilessly culled - unless they can evolve to fit a radically altered economic environment.
Where do new rules come from? Here are five questions every decision maker should kick off 2009 by asking - and five results summarizing some of the new rules we've learned over the last year at the Lab.
9 more annotations...
- What is the role of marketing in a world where consumption must slow?
  
  In the 20th century, marketing was the pusher of a consumption addiction
- companies who create perceived value are significantly less profitable and more vulnerable than companies who are rethinking marketing to create real value
- What is the role of distribution in a world where consumption, savings, and investment will accelerate in volatility?
  
  In the 20th century, advantage was attained by seizing or building distribution channels.
- value chains built on inert channels are significantly less profitable than value chains built on circuits - two-way channels, where context flows in one direction, and goods in the other.
- What is the role of production in a world where consumption becomes savings?
  
  In the 20th century, economies of mass scale led giant, evil corporations to a cost advantage. The flipside was a world of homogeneous, mass-made widgets overflowing from bleak exurban shelves.
- companies who can rescale production at the micro-level are disproportionately more profitable and powerful.
- What is the role of strategy in a world where the game is no longer about winning more consumption than rivals?
  
  In the 20th century, strategic thinking helped players "win" wars fought against rivals - the most strategic player "won" the greatest relative share of consumption (market share, mind share, etc).
- What is the role of innovation in a world where greater investment will flow to reinventing moribund industries?
  
  In the 20th century, innovation was about processes, products, and services:
- higher-order innovation - business model, strategic, and management innovation - is associated with significantly more powerful and durable value creation.

Greg Lynn | Profile on TED.com

Portal page to Greg Lynn's TED talk.

www.ted.com/...greg_lynn.html - Preview

greg_lynn ted_conference architecture calculus video symmetry

Who says great architecture must be proportional and symmetrical? Not Greg Lynn. He and his firm, Greg Lynn FORM, have been pushing the edges of building design, by stripping away the traditional dictates of line and proportion and looking into the heart of what a building needs to be.
Who says great architecture must be proportional and symmetrical? Not Greg Lynn. He and his firm, Greg Lynn FORM, have been pushing the edges of building design, by stripping away the traditional dictates of line and proportion and looking into the heart of what a building needs to be.

Exchange Morning Post: "Greg Lynn: How calculus is changing architecture"

Questioning symmetry:
QUOTE
Greg Lynn talks about the mathematical roots of architecture -- and how calculus and digital tools allow modern designers to move beyond the traditional building forms. A glorious church in Queens (and a titanium tea set) illustrate his theory.

Greg Lynn is the head of Greg Lynn FORM, an architecture firm known for its boundary-breaking, biomorphic shapes and its embrace of digital tools for design and fabrication.

Who says great architecture must be proportional and symmetrical? Not Greg Lynn. He and his firm, Greg Lynn FORM, have been pushing the edges of building design, by stripping away the traditional dictates of line and proportion and looking into the heart of what a building needs to be.
UNQUOTE

www.exchangemagazine.com/...0112018.htm - Preview

exchange_morning_post greg_lynn ted_conference architecture calculus video symmetry

Greg Lynn talks about the mathematical roots of architecture -- and how calculus and digital tools allow modern designers to move beyond the traditional building forms. A glorious church in Queens (and a titanium tea set) illustrate his theory.

Greg Lynn is the head of Greg Lynn FORM, an architecture firm known for its boundary-breaking, biomorphic shapes and its embrace of digital tools for design and fabrication.

Who says great architecture must be proportional and symmetrical? Not Greg Lynn. He and his firm, Greg Lynn FORM, have been pushing the edges of building design, by stripping away the traditional dictates of line and proportion and looking into the heart of what a building needs to be.
Who says great architecture must be proportional and symmetrical? Not Greg Lynn. He and his firm, Greg Lynn FORM, have been pushing the edges of building design, by stripping away the traditional dictates of line and proportion and looking into the heart of what a building needs to be.

A series of revelations about building practice -- "Vertical structure is overrated"; "Symmetry is bankrupt" -- helped Lynn and his studio conceptualize a new approach, which uses calculus, sophisticated modeling tools, and an embrace of new manufacturing techniques to make buildings that, at their core, enclose space in the best possible way.
1 more annotations...
- Who says great architecture must be proportional and symmetrical? Not Greg Lynn. He and his firm, Greg Lynn FORM, have been pushing the edges of building design, by stripping away the traditional dictates of line and proportion and looking into the heart of what a building needs to be.
  
  A series of revelations about building practice -- "Vertical structure is overrated"; "Symmetry is bankrupt" -- helped Lynn and his studio conceptualize a new approach, which uses calculus, sophisticated modeling tools, and an embrace of new manufacturing techniques to make buildings that, at their core, enclose space in the best possible way.