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Great piece by Aihui Ong on starting:
QUOTE
User Acquisition
While learning Rails, coding the site, talking to food makers, I also created a Twitter account and Facebook Fan page. At this point, we only had a sign-up for beta form on our homepage. But everyday, I would spend an hour a day to build our fan base and followers on Twitter. Prior to launching, we had more than 10,000 followers on Twitter and 5,000 fans on Facebook. These two channels turned out to be the best way to acquire users to join Love With Food, the 1 hour/day was worth the investment!

Today, Love With Food offers a smarter and tastier way to connect food brands with foodies by working directly with brands to offer tasty deals to our community of foodies and home cooks. Together, we are a community that gives back. For every deal, we donate a meal.
UNQUOTE

women aihui_ong startups resources

Report on research by Vivek Wadhwa, "a former tech entrepreneur, ...Wertheim Fellow at the Harvard Law School and an executive-in-residence at Duke University." Turns out that the idea that tech entrepreneurs are predominantly Mark Zuckerberg's age are exagerrated/ wrong.

Another interesting finding is that lack of health insurance holds many older potential entrepreneurs back. (Yet Canada has affordable universal health insurance, but the US easily overtakes it in the entrepreneurship category.)

Additional insights also re. education and training.

entrepreneurship business_week demographics startups