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Young Professionals Meet for a Power Breakfast, but They Don’t Call It Networking - NYTimes.com

Nice article on the "new" social networking, with a special look at likemind meet-ups, the un-network.
QUOTE:
"Likemind gatherings have no formal structure, no fees and typically no agenda. But participants exchange ideas, job tips and useful contacts, while also batting around ideas about technology, art, business and culture."

Tags: nyt, likemind, socialnetworks, socialtheory, piers_fawkes, psfk on 2008-10-29 -All Annotations (3) -About

more fromwww.nytimes.com

17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners

Nice little article on why and how Twitter is useful, and how you can use it.

Tags: twitter, microblogging, howto, socialnetworks, web2.0 on 2008-10-16 and saved by 131 people -All Annotations (0) -About

more fromwww.doshdosh.com

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You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing uncommon

Tara Hunt wrote an interesting post on "whuffie" and what it means today. She also then broached the minefield of how (if) the whuffie factor gets monetized. The comments board is fascinating, and I also added my 2cents (actually, more like a $1.25 since I inflated those 2 cents into two too-long comments...).

I'm pretty sure my remarks are way too theoretical and esoteric, but they helped me make some connections and sort out a few things, so even if they're useless to others, I benefited. Not sure if that has anything to do with whuffie, but there you go...

Tags: horsepigcow, tara_hunt, blogs, whuffie, socialtheory, socialcritique, socialnetworks, comments on 2008-08-09 and saved by 3 people -All Annotations (0) -About

more fromwww.horsepigcow.com

reportonbusiness.com: 'Social networking for social change'

marketing / business strategies for website, recurring revenue stream tips

Tags: globeandmail, socialnetworks, socialjustice, business, local_news, revenue on 2008-08-05 and saved by 3 people -All Annotations (0) -About

more fromwww.theglobeandmail.com

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San Francisco & Entrepeneurialism | Marktd

I watched this video a couple of days ago (via PSFK's Twitter feed), and loved the emphases brought to light by the interviews.

- Entrepreneurs liked the density of the city -- the ability to encounter colleagues by chance, run into folks, rub shoulders;
- Some talked about liking the "small" aspects of San Francisco: that there isn't *so* much going on to distract one's attention from the tasks (work) at hand

I thought that latter point was kind of intriguing, something to remember when someone once again goes off on how it's such a bad thing that *this* isn't as happening a place as NYC or <snort> Toronto.

Tags: entrepeneurialism, psfk, cities, san_francisco, socialnetworks on 2008-08-05 -All Annotations (0) -About

more fromwww.marktd.com

Geography, social media and breakfast - Feb. 29, 2008

Must-read article on how "combining social networks with geographic information was one of the big ideas at a gathering this week of uber-techies and media digirati in New York." (2/29/08)

Tags: local_news, socialmedia, socialnetworks, jeff_pulver, meet_ups on 2008-06-14 -All Annotations (0) -About

more frommoney.cnn.com

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Logic+Emotion: Thinking Through The "3 U's"...

The 3 Us -- damn that apostrophe, it's all wrong as used in the article's title. But if you leave it out, it reads as "the 3 us," as in *us* or *them*... Regardless, an interesting summing up of what might make applications interesting for users. See notes.

Tags: apps, economy, marketing, socialnetworks, web2.0 on 2008-02-26 and saved by 2 people -All Annotations (0) -About

more fromdarmano.typepad.com

Usefulness
Any experience is useful when it's meaningful
and serves a purpose. Currently much of marketing still breaks down
into self-serving gimmicks and interruptions that offer little value.
Add Sticky Note
- ..."interruptions"... key point. Think of the "attention economy": can you really afford to interrupt people?
  posted by lampertina on 2008-02-26
Utility
Utility = interaction that delights us in some
way.
Ubiquity
We are living in a fragmented world with what seems like infinite touch points available to us. Brands and businesses who can distribute value across these endless touch points in effective ways will tap into new markets and solidify existing ones. Even though some of us are interacting through multiple social channels—we
can now find people just like ourselves who we trust and see what they like/dislike. This influences our decisions from the stuff we buy to
the things we recommend to each other. The best marketing in the world tries to
simulate this, but usually ends up coming off as contrived. Meaningful interactions through multiple networks and channels leads to authentic word of mouth references and ultimately affinity.

Technology Review: Mapping Professional Networks

- more on reality mining...?

Tags: mit_techreview, reality_mining, socialcomputing, socialmedia, socialnetworks on 2007-12-28 -All Annotations (0) -About

more fromwww.technologyreview.com

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Technology Review: What Your Phone Knows About You

Sandy Pentland, professor of media arts and sciences at MIT, talks about "reality mining."
- this is page 2 of a 2-page article

Tags: cell_phones, mit_techreview, sandy_pentland, socialcomputing, socialnetworks, socialtheory on 2007-12-20 -All Annotations (0) -About

more fromwww.technologyreview.com

You can really see things in a way that you never could before--a God's-eye view. One of the examples I've been stuck on recently relates to how transformative Google Earth has been. Imagine having something where you can see all the people moving around on a map. Think about SARS in Hong Kong. What if in a particular apartment building, nobody left for work that day? You could identify a major health problem in 12 hours instead of two weeks. Another example is the social health of communities. It's known that social integration, or how well people mix, correlates with whether or not a community is thriving. With reality mining, you can actually see social integration, as it happens or doesn't happen. Once everyone can see it, then you can start to have transparent political discussions. Why isn't the mayor putting more sidewalks and crosswalks in this area? Could more community events make the area more livable?
Add Sticky Note
- - that does presuppose that EVERYONE has a cell phone, though, and I'd bet that there are plenty of instances where populations that are vectors for contagious diseases don't typically carry cell phones, for example. Not to mention that (as the interviewer says in the next question), "this all gets very creepy very fast."
  posted by lampertina on 2007-12-20
But we definitely need to talk about it and figure out a new deal for privacy--to use this data and not be abused.
Add Sticky Note
- - d'uh, no kidding, Sherlock!
  posted by lampertina on 2007-12-20
You know, excuse the example, but I've been in a downtown somewhere and I don't know where the nearest bathroom is, or it's raining and I'd like a taxi. I'd give up a little bit of personal information to find these things.
Add Sticky Note
- - but there are urban services being introduced where you can pull that information from your cell phone, w/out giving your cell phone all sorts of access about yourself.
  posted by lampertina on 2007-12-20
Reality mining will help us see ourselves and, in an anonymous way, compare ourselves to peers. And I see organizations and companies using this to help people collaborate more effectively and do their jobs more efficiently.
Add Sticky Note
- - jeepers, just when I thought Michel Foucault had become really unfashionable, here're shades of Discipline and Punish! It's like Jeremy Bentham's Panopticum gone digital! Brrr...
  posted by lampertina on 2007-12-20

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Technology Review: What Your Phone Knows About You

Sandy Pentland, professor of media arts and sciences at MIT, talks about "reality mining." Pay attention, interesting stuff!
- this is page 1 of a 2-page article

Tags: cell_phones, mit_techreview, sandy_pentland, socialcomputing, socialnetworks, socialtheory on 2007-12-20 -All Annotations (0) -About

more fromwww.technologyreview.com

Based on phone calls and the devices' physical proximity to other people's phones (as measured by Bluetooth), Pentland and researcher Nathan Eagle developed social-network models that were more accurate and more nuanced than those constructed from the subjects' self-reports.
Sifting through cell-phone data to get at the truth of people's social interactions falls under the umbrella of an emerging field that Pentland has dubbed "reality mining." And he thinks that social networks are just the beginning. The same techniques can be applied to other sets of cell-phone data to help people communicate more effectively, manage their time better, and even make their neighborhoods more livable. And it's all thanks to the ubiquity of cell phones--the ultimate data-collection machines.
the generalization is that maybe it can know lots of things about you. Take your Facebook friends as an example. The phone could know which ones you socialize with in person, which ones are your work friends, and which friends you've never seen in your life. That's an interesting distinction, and reality mining can make it automatic.
Add Sticky Note
- - and by making it automatic, you make part of an algorithm...
  posted by lampertina on 2007-12-20
It's about making the "dumb" information-technology infrastructure know something about your social life. All this sort-of Web 2.0 stuff is nice, but you have to type stuff in. Things are never up to date, and unless you consciously know about something, you can't put it in. Reality mining is all about paying attention to patterns in life and using that information to help you do things like set privacy policies, share things with people, notify people when you're near them, and just to help you live your life.
Today's cell phones are on us all the time, and they come with hardware that can act as sensors for your environment. For instance, if Bluetooth is turned on, then the phone can see and be seen by other Bluetooth devices. You can start to make a record of the Bluetooth-enabled devices you encounter throughout the day. Then you can figure out, based on the frequency [with which] you encounter other people's Bluetooth phones, what sort of relationship you have with them.
Add Sticky Note
- - I think I get it, although it does sound a bit strange to let a device figure out what kind of relationship I have with someone...!
  posted by lampertina on 2007-12-20
And all phones have built-in microphones that can be used to analyze your tone of voice, how long you talk, how often you interrupt people. These patterns can tell you what roles people play in groups: you can figure out who the leader is and who the followers are. It's folk psychology, and some of the stuff people may already know, but we haven't been able to measure it, at such a large scale, before these phones.
Add Sticky Note
- - ok, now it's starting to sound a bit creepy...
  posted by lampertina on 2007-12-20

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