Yule Heibel's Library tagged seth_godin →  View Popular

One of the better definitions of "brand" that I've read in a while:
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"You can build a brand (shorthand for relationships, beliefs, trust, permission and word of mouth)."
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Love the last sentence, too:
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The reason the internet is such a home to wow business models is that it's easier to create a network here than any other time in history.
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So true.

sethgodin.typepad.com/...ble-competitive-advantage.html - Preview

seth_godin branding competitiveness marketing

Still one of the best talks on ...well, sliced bread and all it has spawned.

www.youtube.com/watch - Preview

seth_godin marketing ted_conference

PDF companion to the book, Tribes: We Need You to Lead Us (http://tinyurl.com/6fklwd), by Seth Godin: a booklet of Q&As around growing one's tribe (eg. "Is it possible to influence a tribe without being the leader?"). The questions are at the beginning (six pages), and after each there's a clickable "answer" button - very convenient.

sethgodin.typepad.com/...TribesQA2.pdf - Preview

seth_godin tribes marketing