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Yule Heibel's Library tagged revenue   View Popular

17 Dec 08

Newspaper revenues to plummet in 2009 says new study

QUOTE
Newspaper revenues in 2009 will plummet while online revenue will grow, states Preview 2009 - a survey of 400 daily newspaper executives by Toronto-based marketing research firm Kubas Consultants.

The online survey of both US and Canadian newspapers, of all sizes, revealed that more executives projected a downward spiral rather than increases in seven out of eight ad revenue categories -including employement classifieds, the "next disaster area," at - 16% projected change, says the report. While online ad revenues appear to grow at 13.6%, automotive and real estate classifieds, among other categories, will see decreasing growth in ad sales of -15.5% and -13.8% respectively.
UNQUOTE

But what are Canadian newspapers doing? "...they are more focused on improving sales technology and upgrading printing equipment." Upgrading *printing* equipment???

www.mediaincanada.com/...kubas.html - Preview

2009 kubas newspapers revenue advertising

02 Jan 08

Cool Tool: True Films eBook

Interesting idea from Kevin Kelly on extending the "free" with advertising through Adobe. (Via IF!)

www.kk.org/...002538.php - Preview

adobe advertising downloads e-books kevin_kelly on_demand publishing revenue

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