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QUOTE
Newspaper revenues in 2009 will plummet while online revenue will grow, states Preview 2009 - a survey of 400 daily newspaper executives by Toronto-based marketing research firm Kubas Consultants.
The online survey of both US and Canadian newspapers, of all sizes, revealed that more executives projected a downward spiral rather than increases in seven out of eight ad revenue categories -including employement classifieds, the "next disaster area," at - 16% projected change, says the report. While online ad revenues appear to grow at 13.6%, automotive and real estate classifieds, among other categories, will see decreasing growth in ad sales of -15.5% and -13.8% respectively.
UNQUOTE
But what are Canadian newspapers doing? "...they are more focused on improving sales technology and upgrading printing equipment." Upgrading *printing* equipment???
Read later.
marketing / business strategies for website, recurring revenue stream tips
Interesting idea from Kevin Kelly on extending the "free" with advertising through Adobe. (Via IF!)
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