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Big screens go green: NYC screen to be powered by renewables, but could go dark on rainy nights | RUDI - Resource for Urban Design Information
Description of $3m billboard in Times Square/ NYC, to be powered by wind & solar energy, at a savings of $12-15K per month. This is one of those big, wrap-the-building electronic billboards that resembles a giant TV screen.
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Fitted with 16 wind turbines and 64 solar panels, the sign will be a first for Times Square.
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By generating its own electricity — enough to light six homes for a year — the sign could save as much as $12,000 to $15,000 per month, according to Ricoh, which estimated that the sign would prevent 18 tons of carbon from being spewed into the air yearly.
The 'passive' sign is not studded with light-emitting diodes like so many others in Times Square, but will be lighted by 16 300-watt floodlights. It will feature custom-printed opaque vinyl sheeting bearing the red-and-white Ricoh logo. The sign will be green, nevertheless, a message 'to customers, other companies and the world that resources and energy can be used creatively,' Mr. Potesky said. 'The point is that there are ways of being environmentally friendly to the planet, even on a billboard.'
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