Influentials On The Web Are People With The Power To Link - Publishing 2.0
Scott Karp's article is a useful recap of what makes links so powerful, and why traditional media have to get over fears around losing what they think is an edge they have, namely being able to contain the user. And on making money, Karp writes: "Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)" ...There you go.
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