Yule Heibel's Library tagged pr → View Popular

11 Apr 08

"Exploring social media and public relatons" = tagline. Includes an excellent new / reworked definition of social media by Joseph Thornley.

Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author.
- - that works for me as a working definition. - on 2008-04-11
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To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.

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