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19 May 09

From 'why?' to 'why not?', the internet revolution | Media | The Guardian

Great article by Clay Shirky on the changed status of media production, who owns it, who controls it, with an astute take on abundance. ("That era, when media were shaped by the scarcity of production and by the judgment of professionals, has ended.")

www.guardian.co.uk/...internet-future - Preview

clay_shirky newspapers journalism business_model online_media the_guardian

Prior to the internet, the costs of reproduction and distribution created an asymmetry of access: every time someone bought a radio or a television, the number of media consumers increased by one, but the number of producers didn't budge. The internet, on the other hand, moves the basic mechanism of reproduction and distribution into a lattice of shared infrastructure, paid for by all and accessible to all.
The computers connected to the edges of this network are not imbalanced as in the old model, where it cost a great deal to own a TV station but little to own a TV. Instead, they are balanced like the telephone - if you can listen, you can talk; if you can read, you can publish; if you can watch, you can record. This does not mean the average user can write a compelling novel or create a good film, but being able to produce anything at all is a huge change, relative to the consumer's previous silence.
- - bingo. - on 2009-05-19
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- Even more dramatically, users who have one good thing in them - one recipe, one video, one political rant - can now produce that one thing and be heard by millions, without needing a contract and without securing any long-term audience. The 15th-century rationale came, at base, from the economic risk of spending time and effort producing bad material. Those economic limitations are gone; the question every amateur creator asks themselves every day isn't "Why publish this?" but "Why not?"
- This shift means we are in the middle of the greatest increase in expressive capability in human history: more people can communicate more things to more people than at any time. It's possible to lament a media culture with this many new participants - average quality falls, august businesses are destroyed - but this also happened with the spread of printing. The question isn't whether we want a medium that lets everyone produce content; we've got it. The question now is how we use it.

10 Mar 09

The Online Experiments That Could Help Newspapers - BusinessWeek

Business Week takes a look at how print media are going niche/ specialty/ local - and surviving/ making money. "The Bakersfield Californian is an anomaly in the newspaper business. While other papers are shutting their doors and filing for bankruptcy, it's expanding. The reason is the paper's 2005 launch of an online social network, called Bakotopia.com..."

www.businessweek.com/...tc2009038_509195.htm - Preview

businessweek online_media magazines newspapers business_model outside.in kachingle

The Web site has caught on to the point where Bakersfield Californian now publishes 20,000 copies of a free magazine with content from Bakotopia twice a month. The articles range from reviews of the local theater scene to goings-on at various hot spots.
Newspapers had hoped that their Web sites would help them replace evaporating print revenue. But an online ad typically garners one-tenth of the revenue of a print ad, estimates Rick Edmonds, media business analyst at the Poynter Institute. "The phrase in the industry is, 'You are trading dollars for dimes,'" he says.
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- But in the middle of it all, the independent, family-owned Californian is preparing to take the idea of Web-created niche magazines national. Using an $837,000 grant from the Knight News Challenge and about $200,000 of its own money, it's launching a site called Printcasting.com later in March. The site will allow individuals, schools, homeowners' associations, wine clubs, and the like to create their own digital magazines. "If we see a magazine that really has potential, we'll print it, place additional ads in there, and distribute it, [first in Bakersfield, then in five other cities as early as this summer]," Pacheco says. The Californian will get a cut of ad sales while spending little on the product itself. "This is cheap and targeted," Pacheco explains. "Even though there's an ad recession, it doesn't mean there're no more ads."
- The idea is to reach out to new audiences, cut costs, and attract new kinds of advertisers.
- This reinvention is taking publishers such as Bakersfield Californian away from selling ads just for their own news content.
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  Alternatively, some media companies, such as the Washington Post Co. (WPO) and NBC, are posting ads to their own sites, but are using others' aggregated content. They work with a startup called Outside.in that aggregates blogs and discussions around specific locations—by state, city, ZIP code—and serves the links up onto a map located on sites such as NBCChicago.com. There, users click on their neighborhood and find blogs and video related to happenings in the next block. Partly thanks to this feature, the overall audience for NBC's Web sites has doubled between December and February. "Our old strategy [of using only our stations' content] just had a limited growth opportunity," says Brian Buchwald, a senior vice-president at NBC. "Now, it's really about focusing on the growth of the market and being trusted by a particular user base."

26 Apr 08

" Half of Canadians Watch TV on PC" Mediacaster Magazine - 4/25/2008

- article on the results of a Rogers Communications sponsored survey, with last year/this year data, on Canadian online habits: how satisfied we are, what we're using the internet for, etc. Nothing much about local news, but the Ipsos-Reid survey people probably didn't ask that question (Q: "How much time do you spend online finding things out about your local community?" A: "Uh, probably about 80 hours...?" <jk>) (Or how about this question: "How much time do you spend 'conversing' with others about local issues?"...)

www.mediacastermagazine.com/...ISArticle.asp - Preview

mediacastermagazine canada online_media surveys reference

Canadians are moving from simple email exchanges or instant messaging programs to richer Web applications like online video.
Survey results commissioned by Rogers Cable Communications Inc. show that Canadians are embracing the power of the Internet, spending more time using the Internet for day-to-day tasks like paying bills and entertainment.
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- "Canadians are well-known as early adopters of new technologies and have taken to the Internet in record numbers
- "Activities like paying bills and sharing photos are things we used to do off-line, however these two activities saw the greatest growth in terms of online participation over the past year, showing that Canadians are using the Internet to their benefit."
- The Internet has become the easiest way to communicate with a network of friends, family and acquaintances and the way that Canadians communicate online has also begun to change.
  - - how has it begun to change, exactly? - on 2008-04-26
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- Activity % of Canadians
  
  Watching live TV on a computer 50
  
  Making video phone calls from a computer 49
  
  Making and sharing videos with friends and family 46
  
  Downloading and reading books online 39
  
  High quality videoconferencing by webcam 34
- The average Canadian spends up to 17 hours per week online.
- Communicating with friends and family (i.e. Facebook, MySpace)
  
  85 89
  - - "conversation" clearly leads the way.... - on 2008-04-26
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Yule Heibel's Library tagged online_media → View Popular

From 'why?' to 'why not?', the internet revolution | Media | The Guardian

The Online Experiments That Could Help Newspapers - BusinessWeek

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" Half of Canadians Watch TV on PC" Mediacaster Magazine - 4/25/2008

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