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From 'why?' to 'why not?', the internet revolution | Media | The Guardian
Great article by Clay Shirky on the changed status of media production, who owns it, who controls it, with an astute take on abundance. ("That era, when media were shaped by the scarcity of production and by the judgment of professionals, has ended.")
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Prior to the internet, the costs of reproduction and distribution created an asymmetry of access: every time someone bought a radio or a television, the number of media consumers increased by one, but the number of producers didn't budge. The internet, on the other hand, moves the basic mechanism of reproduction and distribution into a lattice of shared infrastructure, paid for by all and accessible to all.
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Add Sticky NoteThe computers connected to the edges of this network are not imbalanced as in the old model, where it cost a great deal to own a TV station but little to own a TV. Instead, they are balanced like the telephone - if you can listen, you can talk; if you can read, you can publish; if you can watch, you can record. This does not mean the average user can write a compelling novel or create a good film, but being able to produce anything at all is a huge change, relative to the consumer's previous silence.
- - bingo. - on 2009-05-19
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The Root Of The Matter: Emily Bell on The Future of Journalism
Excellent summary of a lecture by Emily Bell (head of digital content at Guardian News and Media). Bell gave the lecture at University College Falmouth, where she was just appointed visiting professor in the media degrees program. Her topic: "Journalism Ten Years From Now" - excellent insights. Bell also discusses the business model for journalism of the future: where will the money come from to support it? And there are some very surprising insights here, starting with "News has never been profitable."
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Unlike net-culture visionary Clay Shirky, though, Emily doesn't think that print journalism has no future. Print will remain an important part of reaching the audience - but it will not be the primary conduit for journalism in ten years' time. Instead, going by the 'clues' we can pick up from the way journalism is changing today, journalism in ten years will have some or all of the following characteristics:
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1. It will go where the audience is.
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Ignite Show: Monica Guzman on Being an Awesome News Commenter - O'Reilly Radar
Fabulous short video clip of Monica Guzman explaining how to be an awesome news commenter
Poynter Online - Centerpieces: "Ex-WaPo Editor Jim Brady to News Sites: Experiment More, Now"
Interview with Jim Brady, ex-Washington-Post executive editor, about the state of newspapers today, online v. print, etc.
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One of the ways people describe successful online ventures is saying that they're "of the Web," not merely "on the Web." Those sites use the unique advantages of the Web to present information and connect with users, rather than transferring traditional approaches online. Are major news sites these days "of the Web"?
Brady: I think more and more sites fit that description every day. But it's a big shift, and I'd be lying if I said I felt like everyone had made that leap. To me, it comes down to this question: Do you view the Web as a platform or a medium? If you work at a paper or TV station that merely views the Web as a way to distribute content from your legacy product, then I think you're doomed on the Web. If you view it as a platform, as a way to tell legacy stories differently, to share the floor with your audience, to consciously inject your content into the broader ecosystem of the Web, then I think you'll be fine. -
The business model is clearly trailing, of course, but the business model on the print side is in free fall, and I don't see it coming back. So digital has to pick up the slack, and it's on us to figure out how to make that happen.
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The Online Experiments That Could Help Newspapers - BusinessWeek
Business Week takes a look at how print media are going niche/ specialty/ local - and surviving/ making money. "The Bakersfield Californian is an anomaly in the newspaper business. While other papers are shutting their doors and filing for bankruptcy, it's expanding. The reason is the paper's 2005 launch of an online social network, called Bakotopia.com..."
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The Web site has caught on to the point where Bakersfield Californian now publishes 20,000 copies of a free magazine with content from Bakotopia twice a month. The articles range from reviews of the local theater scene to goings-on at various hot spots.
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Newspapers had hoped that their Web sites would help them replace evaporating print revenue. But an online ad typically garners one-tenth of the revenue of a print ad, estimates Rick Edmonds, media business analyst at the Poynter Institute. "The phrase in the industry is, 'You are trading dollars for dimes,'" he says.
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Bring on the techies: How Silicon Valley can help save newspapers | Media | guardian.co.uk
A Silicon Valley CEO addresses the newspaper business model. While not written in response to David Carr's NYT piece, it's a great riposte and refutation of same. Favorite bit:
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Companies in Silicon Valley depend on having a fast-paced culture of innovation where no ideas are bad ideas, all voices are heard, technology is embraced not feared, and you are irrelevant if you aren't open to change. To achieve aggressive goals in competitive environments, teams have to work together without hidden agendas or obsessive attention to where in the chain of command a new idea originates.
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I especially like the last clause in the last sentence. That "obsessive attention to where in the chain of command a new idea originate(d)" has dragged many a good idea into the Kingdom of the Cynical.
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One day I was invited to a meeting to brainstorm about, of all things, the width of the Wall Street Journal. After I made a suggestion that was somewhere between novel and off the wall, the then-publisher leaned on the table, looked at me and said: "How old are you, young man?" The suggestion was clear: If you're under 40, you can't possibly understand the newspaper business. I still wish my response, though impolitic, had been: "How old is your thinking?"
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While I don't have a quick fix for the newspaper industry's problems, I know one thing: The very companies that are ensuring newspapers' online traffic/existence should be leading the dialogue on their survival. Yahoo, Microsoft (NSDQ: MSFT), Google (NSDQ: GOOG) and AOL (NYSE: TWX) - not the editors, journalists and cadre of analysts who have led the newspapers to the brink - should be put in charge of identifying ways to keep a select number of news outlets viable.
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outside.in » Newspapers Should Leap, Not Stand
Rebuttal by outside.in's CEO to David Carr's NYT wishful thinking piece on locking down content and throttling the aggregators.
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- The cost to create and distribute information has dropped to almost zero.
- Consumers don’t go find news, a recent study (I’ll find attribution) quoted someone saying “if the news is important enough, it will find me!”
- Audience and therefore ad impressions are diffused to thousands of sites, including, yes, blogs.
- Ad networks have more inventory in any given market than the big newspaper in town.
Here’s what is going on out there:
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“no more free rides to aggregators”. This one hits a bit close to home. At Outside.in we aggregate local media, but we also add value to that media by organizing by location to make it easier for consumers and for newspapers themselves. (We then pass all that extra metadata onto anyone who wants to use it: newspaper or blogger.) The problem with Carr’s idea here is that consumers have already decided that they expect an incredibly customized and personal news experience. It’s “Me-centric” not “newspaper centric”.
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The Media Equation - United, Newspapers May Stand - NYTimes.com
This is the article everyone agrees is all wrong: David Carr argues that newspapers should lock the barn doors even though the horse has long left the stable...
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¶No more free content. The Web has become the primary delivery mechanism for quality newsrooms across the country, and consumers will have to participate in financing the newsgathering process if it is to continue. Setting the price point at free — the newspaper analyst Alan D. Mutter called it the “original sin” — has brought the industry millions of eyeballs and a return that doesn’t cover the coffee budget of some newsrooms.
The big threat would be that newspapers could lose the readers they have, lots of them. The mitigating factor is that a lot of those readers aren’t paying anyway.
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¶No more free ride to aggregators. Google announced that it would begin selling ads against Google News, with almost no financial accommodation to the organizations that generate that news. The book industry — of all Luddites — has extracted cash from Google, as did the wire services. Google, The Huffington Post and Newser have built their audiences and brands on other people’s labors.
Most aggregators are not promoting newspaper content; they are repurposing it to their own ends. Newspapers’ audiences are harvested and sold divorced from the content that attracted them in the first place.
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Hello, My Name Is Steve And I Have Hyperlocalbloggeritus
Blog post by Steve Sherron on why and how to do hyperlocal blogging.
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"...I am convinced that my best chance for success is going to be in my local market. I have discovered since I began this journey that local folks are starving for attention and publicity for their business or organization. Most do not understand SEO. Few have web sites. There is a gap and a need just waiting to be filled."
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Interesting tips on SEO etc.
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My main concern from day one has been to research and select a few keywords and keyword phrases and start building content. Google found my site immediately and now I’m slowly ranking for my selected keywords. I’ve managed to rank #1 for a few longtail keywords.
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My hometown paper does not do such a hot job covering local news and events. This lack of coverage creates an opportunity for a hyperlocal blogger: Who is covering your local Crime Stoppers BBQ? Who is covering your local weather events?
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Man Bites Blog: Hey, You Media Wimps! If You Want to Save Newspapers, Learn to Love Your iPhones, Then Go Join Facebook | The New York Observer
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Contributing to this catastrophe has been newspapers’ stubborn refusal to consider any news-gathering and -analysis model other than the one that they were used to, one that, most crucially, relegated consumers to the role of passive readers instead of engaged users. It’s a mistake that happens all over the Big Media Debate: misinterpreting the limitations of our print past as prescriptions for our media future.
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(1) Media platforms should be bundled into technology platforms;
(2) Premium access—one better than the failed TimesSelect project—will bring in revenue;
(3) Publishers should work more on matching advertisers with users, which is a suggestion that might finally help break the growing, pernicious primacy of Google in raking in Internet ad dollars.
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It’s also a holistic point of view that does not raise the phony dichotomies publishers have been beating their heads against for more than a decade: paid content versus advertising; print versus digital; professional journalism versus “user-generated content”; blogging versus reporting.
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“BREAKING NEWS”: Why the New York Times and Harvard Should Merge « What’s the Big Idea?
"The business model – which is another way of saying the underlying purpose – of just about everything is changing right now, and that includes the university and the newspaper."
From magazine warehouse to a printing facility « Manifest Magazine
Interesting idea by Manifest Magazine (Wahyd) to "replace" Cambridge MA's Out of Town News (which will close 1/1/09) with a print-on-demand shop.
Related to this: I left comments on Scripting.com and Doc Searls' weblog (both blogged this).
Newspaper revenues to plummet in 2009 says new study
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Newspaper revenues in 2009 will plummet while online revenue will grow, states Preview 2009 - a survey of 400 daily newspaper executives by Toronto-based marketing research firm Kubas Consultants.
The online survey of both US and Canadian newspapers, of all sizes, revealed that more executives projected a downward spiral rather than increases in seven out of eight ad revenue categories -including employement classifieds, the "next disaster area," at - 16% projected change, says the report. While online ad revenues appear to grow at 13.6%, automotive and real estate classifieds, among other categories, will see decreasing growth in ad sales of -15.5% and -13.8% respectively.
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But what are Canadian newspapers doing? "...they are more focused on improving sales technology and upgrading printing equipment." Upgrading *printing* equipment???
"Preview 2009: Newspapers' Outlook on Ad Revenue Growth and Strategic Initiatives" (PDF Kubas)
Read later.
Citizen journalism will shape the new face of the Oakland Press - The Oakland Press Opinion: The best place for news in and around Oakland County
Must read later; filed for now.
Web Sites That Dig for News Rise as Watchdogs - NYTimes.com
Article about attempts by some alternative news organizations to recreate themselves as non-profits. Lots of interesting angles, from the demise (or at least being under siege) of traditional newspapers to the rise of alternative business models (embodied by the "watchdog" sites referenced by the article's title) for paying journalists/ newsrooms to stay in business.
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As America’s newspapers shrink and shed staff, and broadcast news outlets sink in the ratings, a new kind of Web-based news operation has arisen in several cities, forcing the papers to follow the stories they uncover.
Here it is VoiceofSanDiego.org, offering a brand of serious, original reporting by professional journalists — the province of the traditional media, but at a much lower cost of doing business. Since it began in 2005, similar operations have cropped up in New Haven, the Twin Cities, Seattle, St. Louis and Chicago. More are on the way.
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The fledgling movement has reached a sufficient critical mass, its founders think, so they plan to form an association, angling for national advertising and foundation grants that they could not compete for singly. And hardly a week goes by without a call from journalists around the country seeking advice about starting their own online news outlets.
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The Canadian Press: Canwest cuts 560 jobs in financial streamlining
More grim news for newspapers (and MSM, including TV), this time the Canadian monopoly CanWest owned by Winnipeg's Asper family.
In Victoria, 18 people at CanWest-owned CHEK-TV were laid off, over lunch. Indigestion gratis...
New breed of 'net newsers' shape US media habits, says Pew report | Media | guardian.co.uk
Jemima Kiss writes about the recent Pew report that describes how "well-educated, technically-savvy young web users are shaping the media habits of the US, with one in 20 Americans saying they do not watch TV on a typical day and a sharp decline in newspaper readership, according to new research."
Interesting findings on education levels and TV-watching *and* interest (lack thereof) in science and technology, too.
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A new generation of well-educated, technically-savvy young web users are shaping the media habits of the US, with one in 20 Americans saying they do not watch TV on a typical day and a sharp decline in newspaper readership, according to new research.
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"net newsers" - web users under 35 who read more political blogs than watch national news coverage, rely heavily on web-based news during the day and have a strong interest in technology and technology news.
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Reflections of a Newsosaur: Getting local coverage in gear
Wow, lots of excellent suggestions in this blog post, and nice discussion of how the newspapers aren't covering the local news AT ALL.
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Denver metros can't (or won't) take the steps necessary to report the news in their own backyards. And local news is the only thing they have to sell.
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I can't get local news online.
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Lobdell's OC: 42 things I know
William Lobdell's entry about leavng the Los Angeles Times after 18 years of working there, and his list of 42 things he knows re the newspaper industry (and its moribund state).
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the business model for newspapers is broken.
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The idea that your daily news is collected, written, edited, paginated, printed on dead trees, put in a series of trucks and cars and delivered on your driveway — at least 12 hours stale — is anachronistic in 2008.
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