Looking for lettering in New York’s outer boroughs is not as easy as it is in
Manhattan, due to varying patterns of growth, decay and, in some cases, rebirth. The outer boroughs are more residential and less commercial than Manhattan, yet they also retain more of the city’s dwindling industrial areas. To a lesser extent they have avoided—cross my fingers—the trend toward “luxo-condo-ization.” But if any borough promises to be as rich as Manhattan in lettering it would be Brooklyn, which was actually a thriving metropolis prior to the 1898 consolidation that led to present-day greater New York while the other boroughs were largely rural.
