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08 May 09

The Root Of The Matter: Emily Bell on The Future of Journalism

Excellent summary of a lecture by Emily Bell (head of digital content at Guardian News and Media). Bell gave the lecture at University College Falmouth, where she was just appointed visiting professor in the media degrees program. Her topic: "Journalism Ten Years From Now" - excellent insights. Bell also discusses the business model for journalism of the future: where will the money come from to support it? And there are some very surprising insights here, starting with "News has never been profitable."

web2watch.blogspot.com/...l-on-future-of-journalism.html - Preview

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Unlike net-culture visionary Clay Shirky, though, Emily doesn't think that print journalism has no future. Print will remain an important part of reaching the audience - but it will not be the primary conduit for journalism in ten years' time. Instead, going by the 'clues' we can pick up from the way journalism is changing today, journalism in ten years will have some or all of the following characteristics:
1. It will go where the audience is.
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- 2. Journalism will be networked, not siloed.
- 3. Journalists will need to be very reliable and trustworthy.
- 4. Journalists will need to be ready to share information whenever they have it and in whatever way will communicate it best to the audience.
- 5. Journalism will no longer be possible without the audience.
- Emily pointed out that all this is well and good, but what most people want to know is: where will the money come from to pay for all this professional, multi-platform, 'always-on' journalism?
- 1. News has never been profitable.
- 2. There is no point asking people to pay for online content; they won't.
- 3. Advertising won't go away
- There followed a Q&A, which covered questions including:
- 1. Will we see an increasing in 'entrepreneurial journalism'?
- 2. What is Emily's view of user-generated journalism?
- 3. Here in Cornwall there is a big digital divide - a lot of people do not have broadband/internet access. How will journalism serve their needs in the digital age?
- The real challenge - for journalists and politicians - will be how to get information to those who currently choose not to receive it.
  - BINGO! She nails it. - on 2009-05-08
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- 4. How does Emily deal with information overload?

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The Root Of The Matter: Emily Bell on The Future of Journalism

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