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Written by Ryoko (translated by Kevin McGue): An absolutely fascinating article in PingMag on how Shibuya (a hip, youth-oriented area) and Marunouchi (a more upscale and dignified area) are designed differently. While those sorts of differences are things we think we expect to recognize and anticipate, it's very effective to have them laid out and itemized so clearly.
Ryoko's analysis starts with how the train stations for each district are designed differently, and how they therefore signal different trends and intentions. From there, the piece moves to "towns," that is the districts themselves, paying particular attention to outdoor/ public advertising and streetscapes, and architecture; then, a comparison of how greenery and public seating arrangements are used (or are absent); next, it's the streets themselves, this time with a focus on layout and grade (interestingly, Shibuya slopes and has many changes in grade, as well as narrower streets, while more sedate Marunouchi is level and has wider streets); finally, the author looks at products: what's for sale, particularly in terms of publications/ magazines.
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