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Read the entry, "What's 'authentic'?," by Andrew Taylor, but then read the first comment that follows, by Bill Ivey. Taylor, writing from an arts manager perspective, observes: "Since arts organizations are often perceived (or perceive themselves) as havens of authentic expression, it might be worth a moment to define, exactly, what that means." Ivey, donning his "folklorist" hat, contrasts the "authentic" barn-raising, say, with the construction of a pre-fab barn -- or "authentic" blue jeans and their history of being workwear, with the "brand" of "authentic" designer jeans. Apples & oranges, and the oranges, it seems, are watery -- or "thin," as Ivey puts it: they offer "the illusion of purchasable membership in networks defined by exactly the history and shared values that in modern society are available to very, very few."

Tags: authenticity, branding, culture, culture_industry, folklore, ideas, ideology, marketing on 2008-02-08 and saved by 3 people -All Annotations (0) -About

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