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As an art history major (all the way to PhD), I approve of this message... Virginia Postrel nails it:
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The skills that still matter are the habits of mind I honed in the classroom: how to analyze texts carefully, how to craft and evaluate arguments, and how to apply microeconomic reasoning, along with basic literacy in accounting and statistics. My biggest regret isn’t that I didn’t learn Fortran, but that I didn’t study Dante.
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Seth Godin delivers a well-deserved kick to traditional college education's kneecaps.
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Why do colleges send millions (!) of undifferentiated pieces of junk mail to high school students now? We will waive the admission fee! We have a one page application! Apply! This is some of the most amateur and bland direct mail I've ever seen. Why do it?
Biggest reason: So the schools can reject more applicants. The more applicants they reject, the higher they rank in US News and other rankings. And thus the rush to game the rankings continues, which is a sign that the marketers in question (the colleges) are getting desperate for more than their fair share. Why bother making your education more useful if you can more easily make it appear to be more useful?
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