Yule Heibel's Library tagged branding →  View Popular, Search in Google

Fascinating, also in terms of what it means with regard to print advertising (and TV). Print could (would?) often be local - for example, Boulevard Magazine in Victoria).
QUOTE
Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies. Those who achieve the greatest success will recognize that there are many ways to tap the power of today’s social consumer.
UNQUOTE

branding wsj.com socialmedia advertising

Corporate brand imagery as kudzu. Great points.
QUOTE
The logo-ing of our cities and neighborhoods is this process in reverse. Instead of borrowing the ambiance and associations of a place, the product infests it with its own characterless generica, diminishing and voiding out its authentic qualities. The omnipresent logos, like a kind of corporate kudzu, cover and conquer all.
UNQUOTE

richard_florida atlantic_cities branding marketing cities advertising

Who would have thunk? Interesting video.
QUOTE
A city’s typeface. It’s not the first thing I think of when I imagine ways to make a city great, but in Chattanooga, Tenn. they make a strong case for the importance of having a custom typeface for the city.
UNQUOTE

chattanooga typeface design urban_design branding smartplanet

One of the better definitions of "brand" that I've read in a while:
QUOTE
"You can build a brand (shorthand for relationships, beliefs, trust, permission and word of mouth)."
UNQUOTE

Love the last sentence, too:
QUOTE
The reason the internet is such a home to wow business models is that it's easier to create a network here than any other time in history.
UNQUOTE
So true.

seth_godin branding competitiveness marketing

Read the entry, "What's 'authentic'?," by Andrew Taylor, but then read the first comment that follows, by Bill Ivey. Taylor, writing from an arts manager perspective, observes: "Since arts organizations are often perceived (or perceive themselves) as havens of authentic expression, it might be worth a moment to define, exactly, what that means." Ivey, donning his "folklorist" hat, contrasts the "authentic" barn-raising, say, with the construction of a pre-fab barn -- or "authentic" blue jeans and their history of being workwear, with the "brand" of "authentic" designer jeans. Apples & oranges, and the oranges, it seems, are watery -- or "thin," as Ivey puts it: they offer "the illusion of purchasable membership in networks defined by exactly the history and shared values that in modern society are available to very, very few."

authenticity branding culture culture_industry folklore ideas ideology marketing