Yule Heibel's Library tagged brad_cloepfil →  View Popular, Search in Google

Great interview with Brad Cloepfil. On Portland:
QUOTE
I don't know why Nike for instance doesn't spawn innovation in architecture. Ziba has played its role -- it hired John (Holmes, a principal at Holst). It's really about how a company sees themselves.

What I like is that people are so critical. That's the thing. Everyone is so hard on the Pearl. It's because we care so deeply. We want more and want the best.

Another way of looking at it is that the people who do those kinds of buildings and residences are people who care about culture deeply. And they care that their company participates in that level of dialogue. That's rare. Here or anywhere else.

Q: How would you tell the next mayor of Portland how to improve design in this city?

A: (...)
...a mayor and government has to feel the cultural expression of their city is important. And I just don't think we have that here. It would be wonderful.
UNQUOTE

brad_cloepfil architecture portland