Home
Yule Heibel's Library tagged → View Popular
You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing uncommon
Tara Hunt wrote an interesting post on "whuffie" and what it means today. She also then broached the minefield of how (if) the whuffie factor gets monetized. The comments board is fascinating, and I also added my 2cents (actually, more like a $1.25 since I inflated those 2 cents into two too-long comments...).
I'm pretty sure my remarks are way too theoretical and esoteric, but they helped me make some connections and sort out a few things, so even if they're useless to others, I benefited. Not sure if that has anything to do with whuffie, but there you go...
-
Add Sticky Note
I believe Google is probably the closest thing we have today to a Whuffie meter. Whuffie, for those who are new here is (and this is my definition):
The sum of the reputation, influence, bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.
- Using google as a whuffie meter sets of alarm bells. It restricts whuffie to a reservation of sorts... - on 2008-08-09
Crosscut Seattle - Neighborhood blogs: the mom-and-pop news business
- note the ref to the "instant journalist" blogging software: this could be really useful for setting up a MC blog...??
Influentials On The Web Are People With The Power To Link - Publishing 2.0
Scott Karp's article is a useful recap of what makes links so powerful, and why traditional media have to get over fears around losing what they think is an edge they have, namely being able to contain the user. And on making money, Karp writes: "Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)" ...There you go.
-
Add Sticky NoteJournalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online.
- - this sort of relates to the "attention economy," too, doesn't it? You're more "valuable" if you can get more attention. And if you link, you get that attention because readers will come for your links. But will they be coming, in that case, for what you write/ your content? It seems to me to definitely be a case of the form shaping what's in it/the content... or maybe there is no outside or inside at all anymore... - on 2008-01-31
-
Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)
Selected Tags
Related Tags
Sponsored Links
Top Contributors
Groups interested in blogs
-
Day in a Sentence
This is a list for all the ...
Items: 10 | Visits: 256
Created by: Sheryl A. McCoy
-
Members Blogs
Member blogs on EFL Classro...
Items: 320 | Visits: 451
Created by: eflclassroom 2.0
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo