Tara Hunt wrote an interesting post on "whuffie" and what it means today. She also then broached the minefield of how (if) the whuffie factor gets monetized. The comments board is fascinating, and I also added my 2cents (actually, more like a $1.25 since I inflated those 2 cents into two too-long comments...).
I'm pretty sure my remarks are way too theoretical and esoteric, but they helped me make some connections and sort out a few things, so even if they're useless to others, I benefited. Not sure if that has anything to do with whuffie, but there you go...
more fromwww.horsepigcow.com
- great video, some interesting info.
more fromyoutube.com
- note the ref to the "instant journalist" blogging software: this could be really useful for setting up a MC blog...??
more fromwww.crosscut.com
Scott Karp's article is a useful recap of what makes links so powerful, and why traditional media have to get over fears around losing what they think is an edge they have, namely being able to contain the user. And on making money, Karp writes: "Whenever I give talks to traditional publishers who have been afraid to link to other sites because it will “send people away” instead of keeping them trapped in the publisher’s own content, my now standard response is to say that there’s a site that does nothing but link to other sites — all it does is send people away. And yet remarkably, people keep coming back. So much so, that this strategy has translated into $10 billion+ in advertising revenue. (Yes, Google of course.)" ...There you go.
more frompublishing2.com
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