Yule Heibel's Library tagged billboards →  View Popular

Description of $3m billboard in Times Square/ NYC, to be powered by wind & solar energy, at a savings of $12-15K per month. This is one of those big, wrap-the-building electronic billboards that resembles a giant TV screen.
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Fitted with 16 wind turbines and 64 solar panels, the sign will be a first for Times Square.
(...)
By generating its own electricity — enough to light six homes for a year — the sign could save as much as $12,000 to $15,000 per month, according to Ricoh, which estimated that the sign would prevent 18 tons of carbon from being spewed into the air yearly.

The 'passive' sign is not studded with light-emitting diodes like so many others in Times Square, but will be lighted by 16 300-watt floodlights. It will feature custom-printed opaque vinyl sheeting bearing the red-and-white Ricoh logo. The sign will be green, nevertheless, a message 'to customers, other companies and the world that resources and energy can be used creatively,' Mr. Potesky said. 'The point is that there are ways of being environmentally friendly to the planet, even on a billboard.'
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www.rudi.net/20588 - Preview

renewables rudi advertising billboards energy times_square

File this under "life imitates art"? There's a fascinating battle happening in LA over whether or not Sonny Astani, businessman and developer, should be permitted to install a new kind of LED-generated image, 12 stories above the street and 14 stories tall, on the side of his 33-story condo building currently under construction in downtown LA.

The inspiration? Opening scenes in Blade Runner of downtown LA, showing "a skyscraper-sized advertisement portraying a Japanese woman smiling before popping a snack into her mouth. Astani says an image, such as that of a flying sea gull, could now even travel from one building to the next."

I have to admit this sounds really cool, but I can see why many factions in LA would oppose this, too. We're all familiar with the really bright illuminated advertisements -- even Victoria has a small version of one, installed outside the arena on Blanshard at Caledonia. It's bright, too bright. But Astani proposes a much more modulated, artistic, and dimmed level of lighting. If the images could look as subtle -- yet powerful -- as Blade Runner's, it could work, but there's no garantee, that if permitted, subsequent developers would follow in that "artistic" style.

Another aspect is this: the proposal, if it's art, also calls into question just how intrusive public art should be in public space. Does it have a right to be so intrusive as to be impossible to ignore? Can I, as a citizen, be obliged to register public art -- and admittedly, it would be impossible not to register this project?

Is part of what captures my attention/ imagination regarding this project its uncanny fusion of subtlety and assault, packaged as visual stimulus?

Another question: is this an art form that expresses a corporate and anti-pedestrian city ("...neighborhood anchored by Staples Center and L.A. Live, the hotel and entertainment complex that includes the recently opened Nokia Theatre"), fitting for LA where people don't walk anyway (but just wait: it'll show up soon enough on the very v

www.astanienterprises.com/...article016.html - Preview

astani advertising billboards outdoor_installations public_art public_space los_angeles