Yule Heibel's Library tagged advertising →  View Popular, Search in Google

Fascinating, also in terms of what it means with regard to print advertising (and TV). Print could (would?) often be local - for example, Boulevard Magazine in Victoria).
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Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies. Those who achieve the greatest success will recognize that there are many ways to tap the power of today’s social consumer.
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branding wsj.com socialmedia advertising

As an aside: actually, there are people working on the idea of users owning their data - and selling it to companies.
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The bad news is that people haven't taken control of the data that's being collected and traded about them. The good news is that -- in a quite literal sense -- simply thinking differently about this advertising business can change the way that it works. After all, if you take these companies at their word, they exist to serve users as much as to serve their clients.
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atlantic_cities privacy advertising

Corporate brand imagery as kudzu. Great points.
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The logo-ing of our cities and neighborhoods is this process in reverse. Instead of borrowing the ambiance and associations of a place, the product infests it with its own characterless generica, diminishing and voiding out its authentic qualities. The omnipresent logos, like a kind of corporate kudzu, cover and conquer all.
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richard_florida atlantic_cities branding marketing cities advertising

"But his tone is his real strength. "I try to identify that thing in a product that matters most to me," Lisagor says. "I'll glom onto that element and try to recreate it in this linear story I'm telling." That calm, Billy Mays-free approach conveys an inherent trust. It assumes that the viewer is the kind of person smart enough to appreciate the product's value. That's exactly the kind of customer tech startups want, which does much to explain their love for him: Lisagor is sui generis--"the best and only one doing what he does," Dorsey says--and his promos blend "the aesthetics and techniques of advertising with the storytelling of an instructional video,"says Malthe Sigurdsson, Rdio VP of product design."

lonely_sandwich adam_lisagor video advertising

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Would the nostalgics and apologists of the “good old days” still hold the same views after viewing these vintage ads? This list may clash with the upscale world of Mad Men … but is far removed from our times?
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The list starts with the heading "sexism," and of course there's no dearth of material to choose from...

advertising ads lists reference sexism

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Konrad Feldman, a cofounder of San Francisco–based startup Quantcast, sees big business in audience measurement.
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No one really knows how many people visit websites - the measuring tools aren't available, but Quantcast and Google aim to change that.

advertising business_model google page_views quantcast

Description of $3m billboard in Times Square/ NYC, to be powered by wind & solar energy, at a savings of $12-15K per month. This is one of those big, wrap-the-building electronic billboards that resembles a giant TV screen.
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Fitted with 16 wind turbines and 64 solar panels, the sign will be a first for Times Square.
(...)
By generating its own electricity — enough to light six homes for a year — the sign could save as much as $12,000 to $15,000 per month, according to Ricoh, which estimated that the sign would prevent 18 tons of carbon from being spewed into the air yearly.

The 'passive' sign is not studded with light-emitting diodes like so many others in Times Square, but will be lighted by 16 300-watt floodlights. It will feature custom-printed opaque vinyl sheeting bearing the red-and-white Ricoh logo. The sign will be green, nevertheless, a message 'to customers, other companies and the world that resources and energy can be used creatively,' Mr. Potesky said. 'The point is that there are ways of being environmentally friendly to the planet, even on a billboard.'
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renewables rudi advertising billboards energy times_square

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Newspaper revenues in 2009 will plummet while online revenue will grow, states Preview 2009 - a survey of 400 daily newspaper executives by Toronto-based marketing research firm Kubas Consultants.

The online survey of both US and Canadian newspapers, of all sizes, revealed that more executives projected a downward spiral rather than increases in seven out of eight ad revenue categories -including employement classifieds, the "next disaster area," at - 16% projected change, says the report. While online ad revenues appear to grow at 13.6%, automotive and real estate classifieds, among other categories, will see decreasing growth in ad sales of -15.5% and -13.8% respectively.
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But what are Canadian newspapers doing? "...they are more focused on improving sales technology and upgrading printing equipment." Upgrading *printing* equipment???

2009 kubas newspapers revenue advertising

Read later.

kubas newspapers advertising revenue 2009

File this under "life imitates art"? There's a fascinating battle happening in LA over whether or not Sonny Astani, businessman and developer, should be permitted to install a new kind of LED-generated image, 12 stories above the street and 14 stories tall, on the side of his 33-story condo building currently under construction in downtown LA.

The inspiration? Opening scenes in Blade Runner of downtown LA, showing "a skyscraper-sized advertisement portraying a Japanese woman smiling before popping a snack into her mouth. Astani says an image, such as that of a flying sea gull, could now even travel from one building to the next."

I have to admit this sounds really cool, but I can see why many factions in LA would oppose this, too. We're all familiar with the really bright illuminated advertisements -- even Victoria has a small version of one, installed outside the arena on Blanshard at Caledonia. It's bright, too bright. But Astani proposes a much more modulated, artistic, and dimmed level of lighting. If the images could look as subtle -- yet powerful -- as Blade Runner's, it could work, but there's no garantee, that if permitted, subsequent developers would follow in that "artistic" style.

Another aspect is this: the proposal, if it's art, also calls into question just how intrusive public art should be in public space. Does it have a right to be so intrusive as to be impossible to ignore? Can I, as a citizen, be obliged to register public art -- and admittedly, it would be impossible not to register this project?

Is part of what captures my attention/ imagination regarding this project its uncanny fusion of subtlety and assault, packaged as visual stimulus?

Another question: is this an art form that expresses a corporate and anti-pedestrian city ("...neighborhood anchored by Staples Center and L.A. Live, the hotel and entertainment complex that includes the recently opened Nokia Theatre"), fitting for LA where people don't walk anyway (but just wait: it'll show up soon enough on the very v

astani advertising billboards outdoor_installations public_art public_space los_angeles

Interesting idea from Kevin Kelly on extending the "free" with advertising through Adobe. (Via IF!)

adobe advertising downloads e-books kevin_kelly on_demand publishing revenue

advertising blogging media