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This year’s HBR List includes ideas that we think are more useful than fanciful, more immediately practicable than speculative. Although we began compiling and winnowing contenders many months ago, we nonetheless did our best to anticipate the context in which you now read them. Thus some of the articles you’ll find here comment directly on the economic crisis, but most of them address other matters that business leaders must contend with: strategic decision making, tapping new markets, finding and keeping top talent, harnessing network effects, dealing with disruptive technologies and business models.
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Newspaper revenues in 2009 will plummet while online revenue will grow, states Preview 2009 - a survey of 400 daily newspaper executives by Toronto-based marketing research firm Kubas Consultants.
The online survey of both US and Canadian newspapers, of all sizes, revealed that more executives projected a downward spiral rather than increases in seven out of eight ad revenue categories -including employement classifieds, the "next disaster area," at - 16% projected change, says the report. While online ad revenues appear to grow at 13.6%, automotive and real estate classifieds, among other categories, will see decreasing growth in ad sales of -15.5% and -13.8% respectively.
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But what are Canadian newspapers doing? "...they are more focused on improving sales technology and upgrading printing equipment." Upgrading *printing* equipment???
Read later.
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