Karl Wabst's Library tagged social media →  View Popular, Search in Google

The article Dump Your Social Media Strategy; it's not Customer Service - Forbes made me wonder if companies are still missing the point of social as badly as R. Tarkoff, CEO of Lithium, would have us believe.<br />Anyone with a thousand or more employees will likely have over 170, mostly unmanaged, s

Business Leadership Lithium Social CRM Media strategy customer

How is Social Media Changing Higher Education?

social media education

You have got a few employees managing your social media accounts, and you've amassed some followers, friends and contacts. You've posted a few tweets and blogs marketing your product or service to consumers, but you're still stumped at how to reach out to other businesses.

B2B social media

"As was done by FEMA and TEMA following the Tennessee floods, social media can be harnessed by governmental agencies to create a hub for sharing critical information. Victims and those interested in helping them, are eager to find reliable sources of information, especially where they can share their own information or requests. Social networks have become the primary forum for sharing information. “Official” accounts give governmental agencies a chance to better participate in the online conversations taking place. Over 2,000 people became friends of the FEMA/TEMA Tennesseee Facebook site, with many more visiting."

social media crisis

"As marketers contemplate stepping into the social-media sphere -- yes, there still are some holdouts -- many ask the question, "How much will it cost?" The more appropriate question they should be asking themselves is this: "What will it do to my organization?""

"...it’s a new paradigm because we do not control the conversations or the brands. Consumers want to have a dialogue. We had to find people who were already expert in doing that."

Social Media Organizational Culture Change

"While social media has emerged as an effective communication tool for some of
the country's best healthcare providers, online platforms still leave room for
legal problems. Social media can complicate or cause the following four legal
issues for hospitals and healthcare providers, according to a report from Baker
& Daniels, LLP."

social media legal hospital

"Our live web seminar series continues on
Wednesday, March 9th at 11 AM Pacific Time, 2 PM Eastern Time, with "
Social
Media Risks in the Enterprise: Mitigating Data Loss, Compliance and Discovery
Dangers
."

We post here about social media risks, policies
and trends fairly regularly here (see the
social media
category
), and our annual research on data loss issues shows that social
media channels (including Facebook, LinkedIn, Twitter and other sites) are
increasingly the source of data breaches (see
this post
for a video overview of our 2010 findings)."

privacy social webinar risks media

Social Media Sobriety Test
is a simple extension for Google Chrome and Firefox that administers a set of
sobriety tests to keep you from drunkenly leaving a post on your boss's wall or
sharing your margarita-fueled musings via Twitter.

Similar to the
"Mail
Google" feature in Google Labs
—which require you to solve math problems to
deter late night drunken emails—Social Media Sobriety Test locks down your
social networks including Facebook, MySpace, Twitter, Flickr, YouTube, and
Tumblr, as well as a custom URL."

sobriety social media

"In addition to connecting people all over the world, social media is a great
leveler, attracting users from all walks of life and income brackets --
including the rich. A new survey from SEI Networks found that 70% of people with
net worth of $5 million or more (whom I classify as the "pretty rich," to
distinguish them from the "superrich," worth $100 million or more) are on
Facebook or a similar social media site. That proportion is significantly higher
than the population at large, with 61% of U.S. adults using social networks
according to Pew Research Center.

Among the 70% who used social networks, 50% (35% of the total) said they use
Facebook, 37% (26% of the total) said they visit YouTube, and 35% (24.5% of the
total) use LinkedIn. The high proportion of pretty rich people using social
media is especially noteworthy because these individuals tend to skew older than
the general population, defying the conventional wisdom that older adults don't
use social media as much as younger people."

Social Media Wealthy Users

"U.S. adults ages 50 and up who use the Internet are flocking to social
networks, according to the results of a survey of 2,252 adults ages 18+ by
Princeton Survey Research Associates on behalf of the Pew Internet &
American Life Project. The survey provides more evidence suggesting social media
could become an effective advertising and marketing platform for reaching older
Internet users (chronic offense-takers, please note that I did not write "old
people").

The Pew findings are pretty dramatic: Among Internet users ages 50+ overall,
social network use increased from 22% in April 2009 to 42% in May 2010. To boot,
10% of the 50+ cohort uses Twitter or a similar "status update" service, either
to post updates or check other people's updates."

social media adoption

"Roughly 52 percent of the world's population is under 30 years old, and in the
United States, 75 percent of this generation uses social media, based on a 2010

Pew
Research Center study
on the Millennial generation. College students make up
a significant segment of that population. Just as college students are using
social media websites like
Facebook
and
Twitter
to share their social lives online,
new social media tools are a way these students can share their academic work
online as well. Here is a rundown of some social media tools college students
can use to share everything from homework help to book rentals."

social media college

Free Social Media Screening

Ever wondered if you actually have customers on social networks?

Try Rapleaf's free social media screening. We'll take a look at your customer base and tell you some basic information about whether or not you have customers on social networks.

The Rapleaf Social Media Screening will tell you the following:

* Percentages of your consumers that are active on sites
* Gender breakdown of your consumers
* Friend counts of your consumers

Rapleaf's social media screening is a great way to get your feet wet in social media. It's also an easy tool to help you understand whether or not to conduct deeper research on your consumers across the social web by acquiring a full Rapleaf Report

To get started, fill out the form to the right and submit a few test consumer emails to our system.

Social Media RapLeaf

An eBay Inc. effort to broaden communication through the popular Twitter Web-messaging service highlights the hurdles facing corporate users of online social media.

The growing Twitter audience also attracted the attention of eBay's lawyers, who last month required Mr. Brewer-Hay to include regulatory disclaimers with certain posts. Some followers think the tougher oversight is squelching Mr. Brewer-Hay's spontaneous, informal style.

His experience shows the tension that can arise as more companies tap social media to reach investors, customers and others. Eighty-one Fortune 500 companies sponsor public blogs, including Wal-Mart Stores Inc., Chevron Corp. and General Motors Corp., according to the Society for New Communications Research. Of those blogs, 23 link to corporate Twitter accounts.
On Thursday, a Johnson & Johnson executive reported for the first time on the health-care giant's annual meeting via Twitter, which allows users to post "tweets" of as many as 140 characters via text messages and the Web.

Such efforts raise thorny questions. Blogs and tweets can run afoul of Securities and Exchange Commission regulations on corporate communications. But sanitizing such posts risks hurting credibility with online audiences.
The online auctioneer launched a corporate blog in April 2008. Two months later, blogger Richard Brewer-Hay began "tweeting" -- posting updates on Twitter -- about Silicon Valley technology conferences, eBay's quarterly earnings calls and other topics.

SEC Twitter Social Media 2.0 Legal WSJ

Emily Riley of Forrester Research presented a lot of data during her keynote presentation at today’s OMMA Behavioral Conference but one point she made seemed rather salient to me: many of those marketers and data firms involved in behavioral targeting seem to skip over social media as a source of information. They might look at the data surrounding the usage of those sites but they seem to rarely do any actually monitoring, let alone interacting there.

It reminded me of an experience I had with my wife. We once lived in a building where we didn’t have much interaction with our neighbors, very little beyond an occasional wave in the hallway. We could, however see their mail mixed with ours and our landlord’s. My wife began to notice that the landlord and our neighbor were starting to get similar envelopes from law firms. I, being the incurious mail sorter I am, didn’t really think much of it. She, on the other hand, was convinced that one of them must be suing the other and was able to spin out some fairly detailed scenarios based on other clues from the hallway, the presence of exterminators one day, the thickness of paint on the front door etc.

One day I encountered our neighbor in the hallway and did my customary wave. “Oh by the way,” He said, “We’re moving out next week.” Oh really? He then regaled me with the entire story which involved a variety of things including an exterminator, paint thickness, and law firms.

My wife and I were both able to glean essentially the same information. However if I had approached him and said, without any warning, “I bet you and our landlord are having one heckuva legal squabble,” he probably would have punched me in the nose. I also believe that the ease with which I was able to get the whole story out of him suggests that had we interacted more it would have been I scooping my wife and not the other way around.

These two approaches to gathering information are akin to the difference between following someone’s activity online with cookies – which is the basis of much b

Privacy Behavioral Target Social Media

A quick rant from me to you, dear readers.

Yesterday I received an unsolicited email from a woman who was pitching me a service — one totally irrelevant to my life. In her signature, in which she included what she considers her credentials, she had the statement, “More than 2,000 followers on Twitter.” I gasped, somewhat in horror. I laughed, full of humor.

Twitter is fun and a great networking tool and business opportunities can stem from Twitter. I won’t reiterate all of the ways because there are tons of existing resources. Yet as big as Twitter has become it’s still not massively adopted. Using such a tagline in your credentials does one of two things: 1) makes schooled Twitter users laugh and 2) makes those unfamiliar with Twitter roll their eyes.

For instance, HubSpot, a really cool inbound marketing firm, runs Twitter Grader, a way that Twitter users grade the reach of their feeds and profiles based on HubSpot’s super secret algorithms. It’s a fun tool — but it only measures folks against about a million or so other users (I think that’s because it can only grade you against other folks who have graded themselves). It’s also not the end all, be all of measuring Twitter influence.

Twitter Social Media egomaniacs