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A majority of executives believe the use of mobile phones and other mobile devices to make payments and conduct banking transactions will be widely accepted by consumers within four years, according to a global survey conducted by KPMG International, a network of firms providing audit, tax and advisory services.

mobile payments retail tech

Mobile payment will become the mainstream for consumers over the next four years as companies race to take advantage of the mass adoption of smartphones and rapid development of new technologies to offer this service, according to global survey of business executives by KPMG International.

mobile payment KPMG

In advanced markets, the firm believes the promise of mobile payments driven by NFC technology is at least four years away from reaching mass adoption. "The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards," said Sandy Shen, research director at Gartner.

Slower mobile payments growth privacy security advertising google

If done artfully and well, mobile media and technology is capable of reversing a century-old model of selling -- where salespeople went to people's homes or waited for interested consumers to come to them. In some ways, mobile replaces the traveling and in-store salesmen with the newer (albeit slightly creepy) model of the "following salesman."

following salesman mobile privacy advertising marketing

in the past two years, the Office of Civil Rights has reported that 116 data breaches of 500 records or more were the direct result of the loss or theft of a mobile device and led to the exposure of the personal health information of 1.9 million patients

health privacy security mobile data

As companies like Google (GOOG), Square, Intuit (INTU) and, reportedly, Apple (AAPL) place their bets on some form of mobile payments, the technology's long-term potential becomes clear. What's harder to envision is exactly how this nascent industry will evolve.

mobile payments evolve trust

Nearly half of people who weren't interested in mobile wallets said they wouldn't trust any of the companies connected to the technology including major credit card providers, carriers and other prominent companies.

mobile wallet trust

Ford Motor Co. recently demonstrated projects that use SYNC technology to create wireless communication between the car and remote health devices and monitors.

auto companies mobile health

As mobile users continue to rise, mobile usage etiquette, continues to head south.  Even though people use their mobile phones everywhere and for every purpose, most think that’s excuse enough to not pay attention to the people around them.  Sadly, that gets to be a part of their first impression.  Now, couple with that with poor interaction skills even with those they’re texting and messaging and it’s a personal brand nightmare before you’ve even said, hello!

mobile professional etiquette personal branding

GroupM has developed new guidelines for safeguarding the privacy of consumers using mobile devices in a pioneering effort to introduce a high level of privacy standards to mobile communications.

The guidelines are designed to limit the amount of data collected and passed from mobile devices that can be used in marketing campaigns in order to protect consumers from the unwanted collection and distribution of their personal information.

privacy transparency mobile

"T-Mobile USA Inc.’s Android application that rolled out in beta last week is the latest experiment to get phone users to bring in advertising ka-chink. The “More for Me” app asks users to give out some personal information so they’ll get relevant discounts, lets consumers decide if they want to be tracked to get location-based deals, and to opt in to receive ad coupons via text alerts. "

privacy mobile advertising T-Mobile Android

"A mobile application developer will need to analyze whether the software will be used by a covered entity, such as physician, hospital, or health plan, and whether it will include any protected health information: individually identifiable information about health, health care services, or payment for health care services. An application that assists a physician with following up with patients would need to be designed to allow the physician to comply with HIPAA. Likewise, a mobile application for use by health plan employees to obtain an individual’s enrollment information remotely would need to be designed in accordance with HIPAA."

HIPAA mobile applications

"Nearly three-quarters of the most popular mobile apps lack even a basic privacy policy, according to a new survey by the Future of Privacy Forum. The think tank found 22 of the top 30 paid mobile apps across the major mobile platforms including Android, iOS and BlackBerry had no policy governing use of personal data. "

Privacy Mobile Policy

"Apple and Google may be intensifying privacy concerns by tracking where and when people use their mobile phones—but the true future of consumer surveillance is taking shape inside the cellphones at a weather-stained apartment complex in Cambridge, Mass.

For almost two years, Alex Pentland at the Massachusetts Institute of Technology has tracked 60 families living in campus quarters via sensors and software on their smartphones—recording their movements, relationships, moods, health, calling habits and spending. In this wealth of intimate detail, he is finding patterns of human behavior that could reveal how millions of people interact at home, work and play."

Privacy Trust Mobile

"Amid rising scrutiny of their practices, Google Inc. defended the way it collects location data from Android phones, while Apple Inc. remained silent for a third day.

The companies' smartphones regularly transmit locations back to Google and Apple servers, respectively, according to data and documents analyzed by The Wall Street Journal. "

Privacy Trust Mobile google

"Apple Inc.'s iPhone is collecting and storing location information even when location services are turned off, according to a test conducted by The Wall Street Journal.

The location data appear to be collected using cellphone towers and Wi-Fi access points near a user's phone and don't appear to be transmitted back to Apple. Apple didn't immediately respond to a request for comment."

Privacy Trust Mobile iPhone

"Privacy has emerged as a major issue in the mobile industry as the ability to track and target consumers by location and other criteria on devices has grown more sophisticated and extensive. "

Privacy Trust Mobile

"While applications for mobile devices are a booming market with a variety of financial, gaming and productivity applications in the mix, the concern over user-privacy is an ever-present one.

User-privacy is not to be confused with an application's inherent security aspect, enhanced by features such as anonymity, authentication, authorisation, signalling protection, etc. Application security, as opposed to user-privacy, has been studied in great detail. Several vulnerabilities in the protocol stacks (for example, Bluetooth), the ease of signal interception and buggy applications themselves have contributed to the list of security violations that are possible within mobile phones.

User-privacy refers to a subscriber's right to control who is allowed to access his/her personal details, which has been enforced legally in many instances, with the Internet. Cookies on browsers are the analogy that are worth comparing against, which are typically used for tracking users on the Internet. While the cookie (which usually has a name-value pair and acts as a user-tag) itself might be encrypted, the fact remains that an application that a user is accessing over the Internet still has access to the user's information."

Privacy Mobile

"Rogue employees at a major mobile phone company illegally sold millions of customer records to rival firms, Britain's information watchdog said Tuesday.

Christopher Graham, the information commissioner, said the case was a serious breach of data privacy, and he called for harsher punishments for offenders.

"The existing paltry fines ... are simply not enough to deter people from engaging in this lucrative criminal activity. The threat of jail, not fines, will prove a stronger deterrent," he said.

The mobile phone company — which Graham said could not be identified because an investigation was ongoing — alerted Graham's office after it found out about the suspected trade. Personal data, including customers' contract expiry dates, were sold to several rivals, which then used the material to cold-call customers to offer them an alternative deal, the office said."

Privacy Breach UK Mobile

Yahoo Tuesday announced that has developed a feature that will allow users to opt out of behavioral targeting on mobile devices.

"We believe the mobile experience should offer the same privacy protections consumers expect to find on the PC," Yahoo said in a blog post announcing the feature. "Furthermore, management of privacy protections should be available via any mobile device, whether that's an iPhone or a Blackberry."

Many companies that track people's Web activity on PCs and send them ads notify users about the practice and allow them to opt out. But it's still unusual for behavioral targeting companies in the mobile space to let people opt out. At least a dozen companies say they offer some form of mobile behavioral targeting. But only two appear to allow users to opt out, according to Jules Polonetsky, co-chair and director of the think tank Future of Privacy Forum.

Privacy Yahoo Mobile Behavioral Targeting