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The American Customer Satisfaction Index (ACSI) has been released for the first-half of 2011, and Americans still have many complaints about many of the companies that they deal with in their daily lives. Many airlines and other companies with few alternative choices rate among the worst.
return on investment (ROI) and best practice are often difficult to identify.
Ford Motor Co. recently demonstrated projects that use SYNC technology to create wireless communication between the car and remote health devices and monitors.
For now, companies are not keeping their side of the implicit bargain with consumers: that they can be trusted with the data which they are given in good faith.
"Young people are being exposed to a 24/7 "digital marketing ecosystem that is transforming the nature of advertising," said Kathryn Montgomery, a professor of public communication at American University in Washington, D.C. and co-author of the report, titled Alcohol Marketing in the Digital Age.
"Youth are at the center of an exploding digital culture," added Montgomery, who, with another co-author of the report, Jeff Chester, executive director of the Center for Digital Democracy, spoke at a Tuesday teleconference.
One area the study authors want officials and activists to look at is weak age-verification mechanisms, pointing out how easy it is for a young person to enter a false birth date so they are legally "of age" to enter a website."
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