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Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses:

"First and foremost, not everyone needs to, or should blog.

Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either.

Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.

“Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where…. and … Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?”

But what do you think?

What’s a blog?

Since some corporate blogging consultants seem to be not paying attention, what have you noticed that’s changed over the years?

Where do you think blogging is going?

Here are 50 more blogs about business-to-business
marketing, bringing the total on the complete Big List of
B2B Marketing Blogs to 138 blogs.

B2B marketing still lags far
behind other categories of marketing blogs, so please keep letting me know
via comments if you find any B2B blogs that I missed.

As always, here is the updated B2B
marketing blog OPML file.

Earlier this month, I announced the Top 10 Blogs for Writers.

I recently asked each of these stellar bloggers to pick their best posts on the topic of writing from 2007.

What follows is pure gold.

This is the best, direct FROM the best.

Will the popularity of blogging lead to its demise?

Presently on the internet there are blogs in existence for almost every subject, every demographic, and every topic imaginable and more being created every minute. Lately as I peruse websites looking for useful information I have come to the realization that there are just too many blogs on the internet. While this might not be a popular view it certainly feels good to get that perspective out there amongst ProBlogger readers for debate. It also got me to thinking, will the popularity of blogging lead to its eventual downfall?