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Case Studies In The Field Of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency | IEJLL University of Calgary
ABSTRACT: The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that educators in marketing must process models and tools that can evaluate the performance of each educational method introduced into the learning process.
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