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02 Sep 09

What Companies Should Know About Digital Natives « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com/...uld-know-about-digital-natives - Preview

[By age 20, kids will have spent 20,000 hours online –the same amount of time a professional piano player would have spent practicing --Dr. Urs Gasser]
Extensive disclosure of personal data: 35% of girls in US are writing a blog vs 20% boys. Opportunity for HR departments to learn more about their employees, but guess what? They Google you too.
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- Information processing habits: Pointed out that the second most popular social network was YouTube. They often ‘graze’ the headlines and don’t often read the full article. (I guess few natives will read this far? Prove me wrong in the comments). Opportunities: companies should allow natives to increase creativity to rip, mix, burn content to encourage interaction.

BBC NEWS | UK | Magazine | Giving up my iPod for a Walkman

news.bbc.co.uk/...8117619.stm - Preview

He had told me it was big, but I hadn't realised he meant THAT big. It was the size of a small book.
So it's not exactly the most aesthetically pleasing choice of music player. If I was browsing in a shop maybe I would have chosen something else.
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- When I wore it walking down the street or going into shops, I got strange looks, a mixture of surprise and curiosity, that made me a little embarrassed.
- So my clumsy clicking could have ended up ruining my favourite tape, leaving me music-less for the rest of the day.
- Throughout my week using the Walkman, I came to realise that I have very little knowledge of technology from the past
- Perhaps that kind of anticipation and excitement has been somewhat lost in the flood of new products which now hit our shelves on a regular basis.
- Personally, I'm relieved I live in the digital age, with bigger choice, more functions and smaller devices. I'm relieved that the majority of technological advancement happened before I was born, as I can't imagine having to use such basic equipment every day.
- When playing, it is clearly evident that the music sounds significantly different than when played on an MP3 player, mainly because of the hissy backtrack and odd warbly noises on the Walkman.
- Furthermore, there were a number of buttons protruding from the top and sides of this device to provide functions such as "rewinding" and "fast-forwarding" (remember those?), which added even more bulk.