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Adam Kazwell's Library tagged marketing →  View Popular

19 Sep 06

the Gaping Void

  • comics and commentary related to marketing, business, bar life, etc.. - kazwell on 2006-09-19

What should a marketer be able to do?

  • "If you are a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood." - kazwell on 2006-09-19

Why VHS was better than Betamax

  • In marketing terms, "the core product" - such as a car, a computer, or a video recorder - is just the start. You have to add on all the things like reliability, service and support (the expected product), its expansion capabilities (the augmented product) - kazwell on 2006-09-19

Slow-cooked success (growing an audience)

  • If you do what everyone else does and expect a better result, you'll kick yourself later. Focus on the small things you can do differently to move yourself forward. It may take longer but your gains will be real - kazwell on 2006-09-19

Incremental vs. Revolutionary improvements

  • The true art of product or service development might come down to this: Knowing when it's appropriate to make incremental improvements and knowing when you need a revolutionary leap. - kazwell on 2006-09-19

The SIV theory: how to create brands on a budget

  • The Siv needs three things: The Story is the lie. The Idea is the truth. Both need The Virus to survive. All three need each other. - kazwell on 2006-09-19

there are only two questions worth asking: 1. Who’s talking about your product? 2. What are they saying?

  • The organizations that win will be the ones that realize that all they do is create things worth talking about. - kazwell on 2006-09-19

What Every Good Marketer Knows

  • People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find. - kazwell on 2006-09-19

Some interesting thoughts on Apple's Marketing from Seth Godin

  • "Apple has always resented the early adopters. There’s a 20 yr history of abandoning the retailers, users that keep them in business. Steve wants to be Bill Gates and rule the world but he’s too proud to make the crap that the mass market demands" - kazwell on 2006-09-19

Is RSS Google's main competitor?

  • how search is changing from pull to push - or how you should change your positioning - kazwell on 2006-09-19

The difference between Buzz and Hype

  • also, a good question towards the end "Can you be real and seductive?" - kazwell on 2006-09-19

Oscar Wilde on liars

  • "The liar at any rate recognizes that recreation, not instruction, is the aim of conversation, and is a far more civilised being than the blockhead who loudly expresses his disbelief in a story which is told simply for the amusement of the company." - kazwell on 2006-09-19
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