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Adam Kazwell's Library tagged godin →  View Popular

19 Sep 06

The truth about branding

  • No, it's not dead, just shrinking (think niche brands). Also, There's a difference between brands and branding. Brands exist whether you want them to or not. Brands aren't going to go away any time soon. Brands are a useful shorthand for a complicated ass - kazwell on 2006-09-19

What should a marketer be able to do?

  • "If you are a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood." - kazwell on 2006-09-19

there are only two questions worth asking: 1. Who’s talking about your product? 2. What are they saying?

  • The organizations that win will be the ones that realize that all they do is create things worth talking about. - kazwell on 2006-09-19

Brownian motion at work

  • Brownian motion only occurs with particles that aren't very goal motivated. You probably know people like this. They start doing one thing, hit an obstacle and suddenly flop into a totally new direction. - kazwell on 2006-09-19

What Every Good Marketer Knows

  • People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find. - kazwell on 2006-09-19

Some interesting thoughts on Apple's Marketing from Seth Godin

  • "Apple has always resented the early adopters. There’s a 20 yr history of abandoning the retailers, users that keep them in business. Steve wants to be Bill Gates and rule the world but he’s too proud to make the crap that the mass market demands" - kazwell on 2006-09-19

More than twenty years...

  • That's how long it took after the invention of basketball for someone to realize that they should cut a hole in the bottom of the peach baskets. - kazwell on 2006-09-19

No such thing as side effects

  • There's only effects. When you make something, it affects the world. Some are things you want. The others, the negative ones, are unintended, but they are still real. These bad effects are just as important as the good ones. - kazwell on 2006-09-19

I changed my mind yesterday

  • ...the human trap of believing that mental effort can impact external events. Ironically, the setting and tone of a conference room work to create precisely the wrong environment for changing your mind. - kazwell on 2006-09-19

$5,000.00 Bounty if you find us a chief engineer

  • "If you’re not looking for a job, this may just be the job for you." - kazwell on 2006-09-19

What is real creativity?

  • See the rules. Keep most of them. Break one or two. But break them, don't bend them. - kazwell on 2006-09-19

How can I get more traffic?

  • Getting traffic is like getting a date. You can manipulate the system for a little while but self-reinvention is a markedly better long-term strategy...ask -How can I rethink the core of what I'm offering so that it organically attracts people who want it - kazwell on 2006-09-19

Understanding Local Max

  • You can't reinvent yourself and your organization until you deal with the fear of point C, and that's hard to do without talking about it. I think the benefit of the Local Max curve is that it makes it easy for you and your team to have the conversation. - kazwell on 2006-09-19

The top five mistakes companies make when marketing their product/service

  • They spend money as a substitute for doing something great. Spending on marketing an average product isn't working anymore. You're far better off spending money on making your product better. A lot better. - kazwell on 2006-09-19
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