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Businesses Take Their Avatars and Go Home
Ninety percent of forays by businesses into virtual worlds–animated online communities where people can do things they do in the real world (and some things they wouldn’t)–fail within 18 months.
more fromblogs.wsj.com
Personalizing PR With Twitter and Other Microblogging Tools
Time will quickly tell if Twitter catches on as a pitching tool, but this post lays out steps and conventions necessary to connect a small but growing list of influencers.
more fromwww.briansolis.com
How Second Life Affects Real Life
"The qualities you acquire online — whether it's confidence or insecurity — can spill over and change your conduct in the real world, often without your awareness."
more fromwww.time.com
Outsourcing security tasks brings controversy (Ellen Messmer)
Outsourcing security gives in-house IT staff a chance to be freed up from mundane tasks, but not everyone likes it
more fromwww.networkworld.com
Visualizing Social Media Fatigue
"Although your average user will only be using a small number of services, they will still face the same issues in terms of how services link together and which services are worthwhile to use and which are not."
more fromwww.readwriteweb.com
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