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23 Oct 09
trendwatching.com's October 2009 Trend Briefing covering "NOWISM"
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A Datamonitor consumer survey in April/May 2009 established that less than half of consumers across 17 countries are satisfied with their work-life balance. Various commitments and demands from work and personal/family life have contributed to the feeling of time-deprivation. People are looking for speed and convenience and anything that allows them to feel more in control of time. (Source: Datamonitor, August 2009.)
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