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Kate Klingensmith's Library tagged socialmedia →  View Popular

17 Jun 09

Marketing Higher Education Brand Communities « Building Marketing Strategies for Higher Education

  • In higher education branding, we don’t need to try to create a brand community. It’s there. It’s our role as marketing and enrollment professionals in the community to assess and recognize what it is, engage it on campus and through social media, and develop strategies to communicate what it is to those interested in joining it. 
25 May 09

Engaging in the Social Web, Social Media, and the Facebook Phenomenon

  • According to Josh Bernoff of Forrester Research, three in four adults now use social tools on the internet to communicate.
  • "Facebook is their directory. It's the first place they go to find social information. You can think of a student union and how it acts as the hub of student activity and connection. Well, there's a new student union, and it's online."
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