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09 Nov 09

News: The Social Media Maze - Inside Higher Ed

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highered social media engagement admissions recruiting marketing

24 Aug 09

Reining in the outliers for a university-wide cohesive social media presence | .eduGuru

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highered facebook social media recruiting

I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.

18 Aug 09

Witt Nation - Wittenberg University Summer Road Trip 2009

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case studies social media recruiting engagement

Café New Paltz - 5 days in | .eduGuru

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highered social media ning engagement recruiting

13 Aug 09

SquaredPeg » Blog Archive » Here come the Fall 08 kids…

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highered facebook social media recruiting

Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
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- and try to have the conversation start on our turf, with the Bloggers answering questions
- our bloggers and forums on the site
- To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
- I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there

07 Aug 09

SquaredPeg » Blog Archive » How #2013 will help us yield better.

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highered facebook report engagement recruiting

5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community. The more you can share this experience and feeling with others, the more you will yield.

04 Aug 09

Student Recruitment in an Online World: Marketing Communications in a World without Paper

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highered social media recruiting marketing

Despite costs, some find nothing beats the old college tour - The Boston Globe

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highered recruiting

20 Jul 09

Noel-Levitz: E-Expectations research series on college Web sites and e-communications

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highered recruiting report

09 Jul 09

Use of bar codes at college fairs may help students brush away writer's cramp - Grand Rapids News - The Latest News, Blogs, Photos & Videos – MLive.com

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highered marketing recruiting

10 Jun 09

Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News

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highered social media report recruiting marketing

finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
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- UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
- the figure reflects only paid media spending, not the university's total marketing outlay.
- "Marketing is about helping the university develop a powerful brand, defining brand with a big B,"
- Maryland spent $5.1 million on measured media in 2008, according to TNS Media Intelligence.
- the school will go deep into the web and social media.
- Cornell University's business school, the Johnson School,
- invests 60% to 70% of its marketing budget on new media.

11 May 09

White Paper: Recruiting Millennials « Recruiting Millennials in Higher Education

They didn't include Facebook in their study!! What?!

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highered white papers marketing recruiting

02 May 09

Pentagon uses Facebook, Twitter to spread message

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social media recruiting facebook twitter

29 Apr 09

Colleges Recruit Students through Facebook with Intelliworks Social Marketing - Intelliworks - pitchengine.com

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highered recruiting facebook competition

Intelliworks Social Marketing, an innovative application connecting university admissions departments’ constituent relationship management (CRM) systems with prospective students on social network Facebook.
According to a recent Pew Internet & American Life Project study, 68 percent of full-time students and 71 percent of part-time students maintain social networking profiles. Additionally, another study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth found that 61% of college admissions offices use social networks to recruit students.
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- institutions face a number of challenges in communicating with prospects on social networks, including managing multiple identities/log-ins; having limited insight into past interactions; responding securely and privately to urgent student questions; and integrating their social networking activity with other marketing and relationship management initiatives.
- By connecting with our students and alumni around the world, we are able now to sustain a learning community with them well beyond their years as students. Now we can connect, interact, track and follow our alumni and prospects where they are on the web.”
- By embedding the Intelliworks Social Marketing application on an institution’s Facebook Fan page, data from fans (prospects) is seamlessly integrated into the Intelliworks relationship management platform and enables secure, private messaging between prospects and the institution.
- Early adopters of Intelliworks Social Marketing include:
  
  •University of Pennsylvania’s Annenberg School for Communication
  
  •Eastern University
  
  •Florida International University’s School of Business
  
  •Fresno Pacific University’s Office of Continuing Education
  
  •New England College

27 Apr 09

Colleges are the ones fearing rejection letters - USATODAY.com

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highered admissions recruiting recession

Private colleges especially are preparing for lower than normal matriculation rates by accepting more applicants, expanding wait lists and bolstering efforts to woo admitted students
To secure their futures, schools are courting applicants with a previously unseen intensity:
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- •Every student admitted to California Lutheran University in Thousand Oaks, Calif., is expected to get a note from someone with a common interest or geographic background.
  - This seems silly - befriend them on Facebook!! - on 2009-05-21
  Add Sticky Note
- In some cases, students appreciate schools' efforts. Kurt Roscoe of Ridgefield, Conn., went in February to a new type of reception on Becker's campus, for admits interested in majoring in computer-game design. The event helped persuade him to enroll.
  
  "Students majoring in game design were there, and they explained that students in game design are rather tight-knit and stick together," Roscoe says. "That made me feel a lot better, because usually ... you have to worry about bullying or getting looked down on because of your (game-design) major. I didn't really feel that I'd have that problem at Becker."