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11 Mar 08

Selling your Career - Branding your Career ~ Jobs

  • Creating And Communicating Your Career Brand


    A career brand is a cohesive image that leads to you being positioned as a
    trusted expert in your field and attracts the ideal employer or client. It
    also conveys to potential clients or employers the value for them of investing
    in your talents.
    The benefits of having a strong career brand are manifold.
    It has numerous advantages:
    -A good career brand brings you new and varied
    opportunities much faster.
    -A career brand makes sure that the other
    parties, such as prospective customers, clients, and employers, are aware of
    your expertise in the area.
    -A good career brand can also act as a guide in
    your decisions about what career retraining is necessary or which of the many
    opportunities to accept.
    -A good career brand can create a compulsion in the
    employer's mind to hire you in much the same way as a good brand in the market
    makes you want to buy a certain product.
    -A good, strong brand sets you
    apart from your competition.
    -A good brand takes you out of being just a
    commodity where nothing but the lowest price counts.

26 Feb 08

The Secret to Overcoming the Price Objection ~ Sales BlogShots

  • Ok. This is false advertising. There is no secret to "overcoming" the price objection.
    The truth is that the price objection cannot be overcome. That is because it
    isn't intended to be overcome. It is meant to be resolved through thought
    facilitation by a sales person. The sales person's role is to help the prospect
    work through the price concern as opposed to attempting to overcome
    it.
    First, can we agree that it isn't really an objection? It is a concern. I
    know that many sales books call it an objection, but it is not. It is an attempt
    by the prospect to resolve financial questions in their mind. People want to
    feel good about decisions they make and that is why concerns are brought
    up.
    The mistake many sales people make is that they think they understand the
    prospect's concern when the price issue is initially raised. A fatal flaw,
    indeed! The truth is that the cause for this concern isn't initially known. A
    myriad of possibilities could be causing this to come up now such as:
23 Feb 08

Managing your Finances During a Recession ~ Money BlogShots

  • Here's 5 things to do to manage during a
    recession:
    1. Refinance your mortgage. Almost every time we are heading into
    a recession, or already there, the federal reserve will lower interest rates to
    stimulate the economy. If you're in a high-rate mortgage, refinance now. Not
    only will it lower your payment, you'll save thousands of dollars in interest
    over the long term.
    2. If your finances are tight, resist the urge to
    splurge. If you don't need it now, wait until the recession is over. You'll
    thank yourself later.
    3. Keep your job, or get a job! Employers feel the
    squeeze during these times, too, so make sure you are not a dispensable
    employee. Shape up if you have to, and make sure now more than ever you are
    doing what's best for the company.
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