Marketing Reinvented - Electrifying Is The New Satisfying!
This is how we, marketers, usually think: "Find out what they want, give it
to them nicely wrapped and with a big shiny smile, and let the surveys show that
they are satisfied." Good old Satisfying Marketing, right? Well, not any more.
Consistent data from all over the globe indicates that even the most
satisfied customers tend to keep an open mind towards other offers. We live in
the "post customer loyalty era" and guess what? Customers simply do not want to
be loyal any more. Forsaking all other options - is no longer an option. So yes,
it is important to keep them satisfied (otherwise they will be gone in a split
second) but do not expect them to be loyal.
So, what do you do? Get an
alternative thinking cap. Electrifying Marketing is the new marketing philosophy
I want to offer you. Its roots stem from the realization that marketing today is
no longer about satisfying unsatisfied needs. More often than not, it is about
re-satisfying already satisfied needs - with better, more exciting solutions.
The major idea is that you are not here to "please" anyone, but rather to tap on
your target consumers' needs in a new and surprising way which is geared to
eventually become their future desires, while gaining a competitive advantage as
a result.
The next question you will probably ask is: how? Following you will
find an outline of the ten central principles of Electrifying Marketing, that
constitute different ways to implement this new marketing approach.
