Creating And Communicating Your Career Brand
A career brand is a cohesive image that leads to you being positioned as a
trusted expert in your field and attracts the ideal employer or client. It
also conveys to potential clients or employers the value for them of investing
in your talents.
The benefits of having a strong career brand are manifold.
It has numerous advantages:
-A good career brand brings you new and varied
opportunities much faster.
-A career brand makes sure that the other
parties, such as prospective customers, clients, and employers, are aware of
your expertise in the area.
-A good career brand can also act as a guide in
your decisions about what career retraining is necessary or which of the many
opportunities to accept.
-A good career brand can create a compulsion in the
employer's mind to hire you in much the same way as a good brand in the market
makes you want to buy a certain product.
-A good, strong brand sets you
apart from your competition.
-A good brand takes you out of being just a
commodity where nothing but the lowest price counts.
