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By the first half of the nineteen nineties,
the situation changed with the introduction of new satellite TV technology that
provided a much needed improvement upon both the satellite TV that came before
it as well as cable TV. This new wave of satellite TV technology required only a
small satellite dish that was three feet across at the most rather than the
older monstrosities that were over ten feet across. At the same time, the new
technology enabled satellite TV technology to deliver more channels at very
reasonable prices.
The exodus of TV viewers leaving cable TV in favor of
satellite TV started because of the realization that spending about the same
amount of money on satellite TV that they had been paying for cable TV could
provide those viewers with a much larger selection of channels. The fact that
the satellite dishes were so much smaller and therefore more manageable also
made a huge difference when it came to making satellite TV a realistic
alternative for suburbanites who hadn’t had room for the older dishes. The cable
TV company made its own situation worse by dismissing the extra channels as
lower quality than what cable TV provided and therefore not interesting to
viewers.