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Google is building a social network under our very noses. It could be bigger and better than Facebook. - The Next Web
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Little did we know however that whilst we thought Google had made a conscious decision to take steps away from the “social networking” arena, they were building one right under our noses and have the capabilities to grow larger and more useful than any competitor.
*Must Read* report on Social Software
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The report talks about the different types of software available in the market and key suppliers. Some of which are blog, social bookmarking, open-source social software etc sound are familiar. Although it also touches on software like social mining / intelligence, HCM (Human Capital Management) social software and others which are relatively new.
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It is almost impossible to predict which social software will get maximum hype going forward. I predict with the launch of OpenSocial and Facebook Connect - Social Data Portability will be the future of several social networks, followed by Social Mining (i.e. application of analytics to social content).
Technology Review: Who Owns Your Friends?
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Chris Saad, cofounder and chair of the nonprofit DataPortability
Project, notes that many current methods of transferring data expose users to
huge security risks. For example, it's a common practice for social sites to
ask users to submit the usernames and passwords for their Web-based e-mail
accounts when they first sign up; an automated service can then search the
network for people listed in their address books. "The door is open right now
for any application that scrapes your Gmail address book to go ahead and scrape
your shopping cart as well, or scrape your searches, or keep your username and
password and pretend to be you," says Saad. "It's a nightmare of security, and
it's something we need to solve sooner rather than later."
Odeo Beta Gets Social (That’s Good for Search)
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What’s good about Odeo’s shift in its direction is that in creating more tools for end users as well as a better distribution method for content creators, Odeo will become a better search tool in the end. In partnering with services like Matchmine, Odeo is already moving towards improved search and recommendations.
The Next Step for Behavioral Targeting: Social Media? - ClickZ
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I recently spoke with SocialMedia CEO Seth Goldstein about this growing phenomenon and his business. SocialMedia offers an innovative model that brings together the efficacy of behavioral targeting and the wealth of consumer data available on the social networks. The company targets ads to users based on the actions they take within applications on Facebook and the other social networks.
Some challenges in current DataPortability trends
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In the last couple of weeks there have been a number of very positive steps forward for Data Portability in general and the DataPortability Project specifically.
These include wins by the OpenID Foundation, the IC report, the DataPortability Report and others.
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A couple of trends, though, are causing me a little concern and may require a slight course correction before they spin out of control and fragment, rather than standardize, the ecosystem.
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Six Apart - What We’re Opening Next
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A few months ago, we announced that we were opening the social graph and invited others to join us. An effort like that encompasses many different technology projects and all kinds of different companies; in just a few months the idea of opening up social networks has received a lot of attention. Today we're excited to share an amazing new plugin for Movable Type that allows you to aggregate, control, and share your actions around the web and we're the first to bring this sort of functionality to free and open source blogging tools.
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- Google's OpenSocial released new versions of its APIs and we hosted a wildly successful hackathon to help support the creation of new widgets for the standard.
- OpenID 2.0 shipped and both Google and Yahoo! are now supporting OpenID, bringing hundreds of millions of new IDs to the community.
- The group DataPortability.org was formed and released a video reinforcing these themes around openness.
- And finally, we've made good on our promise to let you show off all the services you belong to, with TypePad and Vox automatically letting you list your accounts around the web on your blogs using Microformats to link to your profiles. And as of today, the same ability is available for Movable Type.
It's worth revisiting some of the successes the openness movement has accomplished in just the past few months:
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SocialPhysics Home
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The goal of SocialPhysics is to give people more control over their digital
identities: their online identities, personal information and social
relationships.
The problem with dataportability is with the providers, not services (duh)
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Basically what people are saying is that it’s a bad idea to give sites your usernames/passwords when you sign up. This creates a bad anti-pattern and sets a horrible precedent for users who simply give their email user/pass to hundreds of different startups with dismal security standards making it very easy for hackers to get to your sensitive data. It’s called the “password anti-pattern”.
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In my mind Flickr provides probably the best page-flow pattern. So I’m saying the PROVIDERS are making this anti-pattern possible. Facebook must make it VERY easy to export users, so must Gmail and so must Yahoo etc. This must be standardized so that containers (using Open Social terminology) can provide that data using some kind of token system, and it must also happen in a process that doesn’t ask for you user/pass. I believe that because it’s not possible, networks are leaving developers with no other option but to do screen scraping.
OSocial - Meta Social Network - Free and open your public social data and spread the Giant Global Graph
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In a nutshell, OSocial lets you see your social data in an open, portable way and we are working on secure methods to allow friending between social networks ; and this without any new registration.
OSocial can be seen as Meta Social Network - a way of joining together existing social networks by connecting profiles from different sites.
Your winnings, sir « Jon Udell
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Part of the answer is a lifebits service that guarantees me a persistent lifelong online persona and namespace. That’ll present interesting challenges as people mix personal identities with institutional identities, and then move among institutions. But those challenges will also create business opportunities for a service fabric that manages identity, syndicates content, and measures reputation.
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The service fabric I’m envisioning would deal with this problem by means of:
1. Claims-based digital identity.
2. Persistent digital object identifiers. - 1 more annotations...
The Decentralization Dance from JasonKolb.com - The life of a technology entrepreneur.
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There’s been a pretty fascinating discussion going on in the blogosphere recently about the benefits and hazards of centralization on the Internet. Three main hot button topics have come and have ignited the discussion: TechMeme, TinyURL, and FaceBook.
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What I think is interesting is to watch this dance back and forth between centralization and decentralization. For every two steps we make towards decentralization, we take a step backwards towards centralization. What starts out decentralized ends up centralizing for a time in the name of progress and convenience, until the centralized systems are shattered into a million pieces as necessity and self-preservation demands it. Technology innovation tends to happen in one spot (company, site, community, etc), and shortly afterwards that one spot becomes a centralized hub for all activity around that innovation. Until it’s not.
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Google Testing OpenID With Blogger, May Offer OpenIDs To Users
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Google’s “Blogger in Draft” program that tests functionality for Google’s popular Blogger blogging platform has rolled out
OpenID support for comments. -
OpenID advocates are passionate about the potential of the idea, but despite the noise and companies such as Digg, Yahoo and even to some extent Microsoft adopting OpenID it has failed to capture the broader public’s imagination. If the 1000 pound Gorilla in the room decides to adopt OpenID across its range of products, presumably with Blogger being only the first step of a broader rollout, OpenID may finally take off outside of the first adopter and tech communities.
» The next big thing: User-contributed metadata | Between the Lines | ZDNet.com
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User-contributed (or generated) metadata is the high value, structured matter that allows ads, and the overall user experience, to be more personalized. From an advertiser perspective, the more precision targeting drives much higher response. From the user perspective, you get advertising content that is more likely to be of interest.
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As the social Web evolves, privacy and metadata ownership issues will continue to produce friction in the system. You get free and more personalized services in exchange for allowing Facebook, or other any other site that uses your metadata and attention stream as a kind of currency, to use your contributed metadata to target ads, presumably increasing their RPC (revenue per customer).
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Data Mining: Text Mining, Visualization and Social Media: The Most Important Blogs for Efficient Readers
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Current systems for ranking blogs are largely about inlinks. Technorati and BlogPulse both use this basic measure of citation to create their lists; TechMeme - whose new list created plenty of discussion on the topic - takes the algorithm it uses for placing stories on its home page (essentially, another citation based approach) and aggregates visibility information. Additional features to consider include the number of feed subscribers and the number of visitors to the blog site. However, there are plenty of alternative approaches to creating a list of important blogs.
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The above approaches are motivated by some (vague) notion of influence - a term that is central to the analysis of social media and blogs in particular, but one which has not really been given a full, well grounded definition in the space. However, there is also the issue of reader efficiency - ensuring that the consumer of blog data maximises the value they get from reading blogs.
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The Expansion of Social Networks
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The disadvantage of specialized networks is that they are somewhat limited to their specialty. It is not a set in stone
limitation as we will discuss below, but it is a limitation. Users perceive specialized networks as such and rolling out
completely different functionality can be surprising and quite risky. On the other hand, generic social networks such as
Facebook have much more flexibility in the set of features that they can build. In fact, adding a specialty is likely
to be perceived positively by most users because they come to generic networks with a "one-stop-shop" mentality. -
- They have a bigger audience to play with
- They can get away with 80% of features
- They have the luxury to try different things and "see what sticks"
As the competition between generic social networks heats up and the pressure to monetize the
audience increases we are likely to see these sites add support for more verticals. Despite the fact
that they are not going to be able to offer the same rich set of features that specialized networks
are can offer their die hard fans, the expansion is threatening. The generic social networks have these
advantages:
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