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Jackie Rivey

Jackie Rivey's Public Library

30 Nov 09

Contacts: Edit View ~ salesforce.com - Professional Edition


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    02 Nov 09

    Continental Airlines mobile ads more effective than online - Mobile Marketer - Advertising

    Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

    www.mobilemarketer.com/...4508.html - Preview

    HispanicDemographic sms BannerAds stats

    • There were three-times as many SMS-to-WAP initial visits compared to the number of SMS-to-WAP clicks. Voting components and SMS forwarding created a viral effect, in effect giving Continental more bang for its buck.
    02 Sep 09

    Prom Gone Mobile

    The campaign includes SMS promotions, a mobile site with a click-through slideshow of the retailer's latest fashions, a store finder and send-to-friend capabilities. Teenagers- or anyone for that matter- can text the keyword "PROM" to 74362 to get content on their cell phones, vote for their favorite dress styles, and get special targeted promotions leading up to the big day. They can also browse styles at the new mobile website, http://m.davidsprom.com.

    www.prweb.com/...prweb2392974.htm - Preview

    SMS Retail Chat

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