- 31sms,
- 13GeneralMobileIndustry,
- 11iphone,
- 9stats,
- 9Twitter,
- 8mobilecoupons,
- 8M-Commerce,
- 7Applications,
- 7Retail,
- 6MobilePayments,
Library turns to mobile to promote literacy, build marketing base - Mobile Marketer - Messaging
Continental Airlines mobile ads more effective than online - Mobile Marketer - Advertising
Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.
-
There were three-times as many SMS-to-WAP initial visits compared to the number of SMS-to-WAP clicks. Voting components and SMS forwarding created a viral effect, in effect giving Continental more bang for its buck.
Fox Chevrolet one-day mobile marketing promo results in 34 car sales - Mobile Marketer - Messaging
Adidas mobile campaign lets consumers track London Marathon runners - Mobile Marketer - Advertising
News from the Herd: The iPhone demographic: Richer, younger, better educated than other mobile users
Prom Gone Mobile
The campaign includes SMS promotions, a mobile site with a click-through slideshow of the retailer's latest fashions, a store finder and send-to-friend capabilities. Teenagers- or anyone for that matter- can text the keyword "PROM" to 74362 to get content on their cell phones, vote for their favorite dress styles, and get special targeted promotions leading up to the big day. They can also browse styles at the new mobile website, http://m.davidsprom.com.
Top Tags
Sponsored Links
View All Recent Tags (49)
- 23sms,
- 10GeneralMobileIndustry,
- 8iphone,
- 7stats,
- 6mobilecoupons,
- 5Twitter,
- 5Applications,
- 5ClickThruRates,
- 5PoliticalCampaigns,
- 4Retail,
- 3Facebook,
- 3QuickServiceRestaurant,
- 3entertainment,
- 3FreeToEndUser(FTEU),
- 3BlackBerry,
- 3WiMax,
- 3M-Commerce,
- 2HispanicDemographic,
- 2Interactive,
- 2Automotive,
- 2Charity,
- 2MobilePayments,
- 2Demographics,
- 2ExtendsMarketingCampaigns,
- 2AndroidOperatingSystem,
- 2Smartphones,
- 2Gov't,
- 2Holidays,
- 2SymbianOperatingSystem,
- 23GTechnology,
- 24GTechnology,
- 2Clearwire,
- 2Barcodes,
- 29_Barcodes,
- 2EconomicEffectsonMobile,
- 2FutureOfMobile,
- 1BlackDemographic,
- 1karaoke,
- 1BannerAds,
- 1Radio,
- 1Print,
- 1Newspaper,
- 1Magazines,
- 1In-StoreCalltoAction,
- 1q,
- 1buyadinventory,
- 1Marathons,
- 1Running,
- 1Contests
Public Tags (133)
Jackie Rivey's Public Lists (21)
- 000 - Future of Mobile
- 01 - Advertising and Marketing Mobile Campaigns
- 02 - Mobile Giving Campaigns
- 03 - Enterprise Mobile Marketing Campaigns
- 04 - Political Campaigns that use Mobile
- 05 - MCommerce and Mobile Payments
- 06 - Location Based Marketing and Services
- 07 - Mobile Applications
- 08 - Video, Mobile and Internet TV
- 09 - Mobile Barcodes
- 10 - Info on Canadian SMS Campaigns, Wireless Carriers & the Mobile Internet
- 11- Info on South (& Latin) American SMS Campaigns & the Mobile Internet
- 12 - Mobile Internet
- 13 - How to's of Mobile Marketing
- 14 - Social Media
- 15 - Web2.0
- 16 - Mobile Gaming
- 17 - M2M (Machine 2 Machiine Communications)
- 19 - Handsets
- 20 - Info on Wireless Carriers and Wireless Technologies
- 21 - Wireless Industry's Price Wars
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo