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Although Joel Makower's writing could, as always, use some serious editing, there's some good info here about GreenXchange. It's a meeting of two of my favorite ideas: open source and sustainable design!
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A small group of companies spearheaded by Nike have partnered with the nonprofit Creative Commons to try to change that. Their novel initiative, called GreenXchange, aims to allow companies to share intellectual property for green product design, packaging, manufacturing, and other uses. If it succeeds, this budding coalition could accelerate innovation across companies and sectors. At minimum, it stands to rewrite the rules about how companies share.
Wal-mart is going after the holy grail of great: a universal sustainability index. I'm pulling for them, truly. They've started by boiling all of sustainability down to these fiften questions (http://graphics8.nytimes.com/images/2009/07/16/business/WalmartSlide.pdf)
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“Nobody else could pull this off,” said Michelle Harvey at Environmental Defense Fund, one of the groups involved in the creation of the index.
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