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This blog post from Jonah Lehrer is an ode -- or anti-ode, as in this case they amount to the same thing -- to the McGriddle and the greasy, fatty, energy-filled satisfaction it brings mankind. He quotes Elizabeth Kolbert's recent round-up in the New Yorker of obesity books and research (http://www.newyorker.com/arts/critics/books/2009/07/20/090720crbo_books_kolbert?currentPage=all which I read yesterday...) and adds in a Duke study.
The money quote:
"Let's imagine, for instance, that some genius invented a reduced calorie bacon product that tasted exactly like bacon, except it had 50 percent fewer calories. It would obviously be a great day for civilization. But this research suggests that such a pseudo-bacon product, even though it tasted identical to real bacon, would actually give us much less pleasure. Why? Because it made us less fat. Because energy is inherently delicious. Because we are programmed to enjoy calories."
See! I knew all along doodling helped me pay attention. Now someone's done a study to support that claim.
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In the study, just published in the Journal of Environmental Psychology, researchers stuck 90 co-eds one-at-a-time in an office and assigned them mental tasks. Thirty could look out a window at a fountain and big trees, 30 looked at a plasma screen showing the same thing and 30 faced a blank wall.
They were connected to a monitor and their heart rates tested 60 seconds after stress was induced. The heart rates dropped faster in students who spent more time gazing out the window.
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