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Jul
21
2009

Although Joel Makower's writing could, as always, use some serious editing, there's some good info here about GreenXchange. It's a meeting of two of my favorite ideas: open source and sustainable design!

GreenXchange creative commons nike open source joel makower best buy sustainability design

  • A small group of companies spearheaded by Nike have partnered with the nonprofit  Creative Commons to try to change that. Their novel initiative, called GreenXchange, aims to allow companies to share intellectual  property for green product design, packaging, manufacturing, and other uses. If  it succeeds, this budding coalition could accelerate innovation across companies  and sectors. At minimum, it stands to rewrite the rules about how companies  share.
Jun
10
2008

  • Maas strolled the stage extolling the MVRDV credo — maximize urban density, construct artificial natures, let data-crunching computers do the design work — while various mind-bending simulations played across the screen: skyscrapers that tilted and “kissed” on the 30th floor; highways that ran through lobbies and converted into “urban beaches”; all the housing, retail and industry for a theoretical city of one million inhabitants digitally compressed into the space of a three-mile-high cube.
  • Still, paradigms tend to fall only under pressure, and at the start of the new millennium an audience at the Yale School of Architecture could be forgiven for greeting vertical suburbs, pig cities and the rest of MVRDV’s computer-generated showmanship with the same slack-jawed disbelief that once greeted Fritz Lang’s “Metropolis” or the 1909 Life magazine cartoon that promised an urban utopia of country villas perched atop Manhattan skyscrapers while double-decker airplanes whizzed through their atria.
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