Jordan Wirfs-Brock's Library tagged "waste management" →  View Popular, Search in Google

One thing I noticed while browsing the member directory is that there are an awful lot of marketing professionals and companies pushing ‘green’ products (along with a whole lot of Waste Management employees). Greenopolis has the potential to become a greenwashed marketing free-for-all. Hopefully Greenopolis members approach product marketing on the site with a healthy dose of skepticism.

Efforts like creating a ‘green’ social network shouldn’t distract the public from the actual practices of Waste Management, Inc. The company has set themselves up for intense scrutiny through their green rebranding, so they’d better be prepared to put their money where their mouth is, so to speak. Just being the greenest waste management company in the country isn’t enough when other companies are barely making an effort at all. To truly be green, Waste Management Inc. needs to really step up their environmental initiatives.

 

Greenopolis may hold some value for people who lack any other forum to connect on green issues, though die-hard environmentalists aren’t likely to get much out of it other than possibly networking and/or educating others. As long as members are aware of the potential for greenwashing – and don’t participate as an alternative to actually being active in their own communities – Greenopolis could act as a portal to get green newbies interested and educated in environmental issues.