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Jul

2009

Joel Makower: Two Steps Forward: GreenXchange: Sustainable Innovation Meets the Creative Commons

Although Joel Makower's writing could, as always, use some serious editing, there's some good info here about GreenXchange. It's a meeting of two of my favorite ideas: open source and sustainable design!

makower.typepad.com/...eets-the-creative-commons.html

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GreenXchange creative commons nike open source joel makower best buy sustainability design

A small group of companies spearheaded by Nike have partnered with the nonprofit Creative Commons to try to change that. Their novel initiative, called GreenXchange, aims to allow companies to share intellectual property for green product design, packaging, manufacturing, and other uses. If it succeeds, this budding coalition could accelerate innovation across companies and sectors. At minimum, it stands to rewrite the rules about how companies share.